Lyft: John Zimmer
How I Built This with Guy Raz
UC Santa Barbara - Zimrite Cornell Edition
Zimrite was created as a way for students to buy seats on the bus. The company is now owned by Lee and Brothers, an online travel agency based in New York City. "We didn't know whether it was a big business," says Zimrite co-founder Logan Leifer. 'It was really like a chicken or egg problem'
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