How I Built This with Guy Raz cover image

Lyft: John Zimmer

How I Built This with Guy Raz

CHAPTER

Lehman Brothers Carpool Startup

The business model was let's sell these universities like on a subscription model. So I was personally calling and traveling to probably visited hundreds of universities in those first few years. How did you do this in the beginning and work at Lehman Brothers full time? In the first year, it was more about getting the products stood up and having a proof point. And that being kind of Cornell. The majority virtually all of those sales came once I went full time in 2008.

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