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Shared Frustration
- In 2008, Wharton Business School students, including Neil Blumenthal and Dave Gilboa, shared a common frustration.
- They all frequently lost their expensive glasses and questioned the high cost of eyewear.
Luxottica's Dominance
- Neil Blumenthal's prior nonprofit experience revealed Luxottica's market dominance in the eyewear industry.
- Luxottica owns many eyewear brands, retailers, and a major vision insurance plan, contributing to high prices.
The Idea Sparks
- Inspired by the realization about Luxottica, the founders decided to sell glasses themselves.
- This led to a late-night brainstorming session and a formal meeting at a bar to solidify their plan.