2min chapter

How I Built This with Guy Raz cover image

Warby Parker: Dave Gilboa & Neil Blumenthal

How I Built This with Guy Raz

CHAPTER

Build a Waitlist - How Many Frames Did You Sell?

We had no inventory tracking at all because we were assuming one to two orders a day and kind of joke that nothing else. My mom would buy a hundred pairs of glasses from us. We didn't want to drive any traffic to it because we weren't sure it would work. Within a four week period, we'd sold out of our best selling styles. We had a waitlist of 20,000 customers.

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