Warby Parker: Dave Gilboa & Neil Blumenthal
How I Built This with Guy Raz
00:00
How to Launch a Fashion Brand
We had meetings with almost 50 PR firms and part of it was us evaluating them. We didn't have a website up, but we were really pitching these magazines as exclusive launch partners. And yeah, right. There's nothing less sexy in the fashion world than for MBAs from Wharton.
Transcript
Play full episode
