Warby Parker: Dave Gilboa & Neil Blumenthal
How I Built This with Guy Raz
How to Launch a Fashion Brand
We had meetings with almost 50 PR firms and part of it was us evaluating them. We didn't have a website up, but we were really pitching these magazines as exclusive launch partners. And yeah, right. There's nothing less sexy in the fashion world than for MBAs from Wharton.
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