How I Built This with Guy Raz

Zumba: Beto Perez & Alberto Perlman

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Jan 2, 2017
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ANECDOTE

Zumba's Origin

  • Beto Perez, a dancer and aerobics instructor, forgot his usual music for class one day.
  • He improvised with a Latin music cassette, creating a fun, energetic fusion that became Zumba.
ANECDOTE

Miami Hustle

  • Beto Perez moved to Miami to introduce Zumba, facing initial rejection due to language barriers.
  • He finally got an audition, which turned into an impromptu class as gym-goers joined in, impressed by the energy.
INSIGHT

The Zumba Difference

  • Alberto Perlman noticed the unique joy in Zumba classes.
  • Unlike traditional workouts, Zumba participants smiled throughout, enjoying the exercise rather than enduring it.
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