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Zumba: Beto Perez & Alberto Perlman

How I Built This with Guy Raz

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The Financial Crisis - How Did Zumba Help Your Business?

In 2008, the network was growing, but we started seeing what was happening in the economy. We were a solution that people turned to during those hard times. People who needed extra income said, well, now I'm going to get paid to work out. In 2010, Pitbull came to us and said, what are you guys doing? And we're like, what do you mean? And he said, this song, you remember that song? I know you want me. Zumba reach 15 million people taking Zumba classes every single week.

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