How I Built This From NPR - How to Build Products With Greater Confidence

Beto Perez, co-founder with Alberto Perlman of Zumba: "It's super hard to be somebody" Nicholas Gilson and his business partner sort of fell into the snowboard business. They were middle school teachers in Nashville; they challenged their students to build a better board. Crow believes that within all these challenges lie hidden opportunities and better ways of doing things.