Zumba: Beto Perez & Alberto Perlman
How I Built This with Guy Raz
Zumba - How Did You Get the Word Out About Zumba?
At the start, Zumba was self-funded by royalties and Kelloggs. The first big gym chain to bring it in was 24-hour fitness in 2007. Crunch always had it because of their initial relationship with them.
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