Zumba: Beto Perez & Alberto Perlman
How I Built This with Guy Raz
00:00
Taking Zumba Classes in Your Area?
Alberto Gontolny and Bertha Guillain launched a Zumba subscription service in 2006. The business failed, so the couple decided to create an instructor network. They say they spent $14,000 but were close to breaking when Kellos approached them about sending DVDs into serial boxes for Latin market. "I was inside the costume dancing like crazy, sweating inside"
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