Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover image

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Latest episodes

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Mar 13, 2024 • 17min

Three (Under the Radar) Ways to Use Your Podcast as a Powerful Lead-Gen Tool

You already know that podcasting is KEY when it comes to growing your authority and thought leadership. But if every time you check your podcast analytics and want to chuck your mic garbage because only four people listened to your episode, you’re not alone. The thing is, when it comes to publishing high-quality podcast content, you’ve got it DOWN. You’re already giving your best stuff away for free.You publish an episode every week like the experts tell you.And people tell you all the time that they love your podcast.So… why are you still struggling to convert your listeners to leads?This maaay come as a shock, but trying to convert listeners is the slowest path to podcast monetization. CAN it work? Of course. But are there other ways to leverage your podcast as a lead-gen tool for podcast monetization that you might not be thinking about? One hundred percent yes. First, though, you need to stop looking to your podcast for leads, and start looking through it. (Don’t worry, explanation incoming). So, if you’re ready to turn your podcast into your numero uno source of organic leads, hit play and let’s make your business bingeworthy. Other Episodes You'll Enjoy…Why You Don’t Need a Big Audience to Have a Profitable PodcastIf Your Podcast Isn’t Converting Listeners to Leads, This Could Be Why  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Mar 12, 2024 • 11min

Why Podcasting Is Changing Online Business as We Know It | Josh Elledge

You get a new review every month or two. People tell you they love listening to your show. But… you’re still getting nowhere NEAR the number of leads you thought you’d be getting by now from your podcast. (And for the ridiculous amount of time and energy podcasting takes, you want to be reaching thousands of people — not talking to yourself in an empty room!)^^ If you don’t have a podcast yet? This is basically your worst nightmare. The podcasting industry has changed a lot in the 4+ years I’ve been podcasting. The question is, are you changing along with it? This is why I invited Josh Elledge to join me inside this episode to talk about the biggest mistakes to avoid when it comes to integrating a podcast in your marketing strategy, and the number one thing you need to be doing with your podcast right now if your goal is growth. And surprisingly? It’s not at all what you’d expect — but it’s going to be more important than ever so you don’t get left behind as the podcasting landscape continues to evolve and grow. Hit play and let’s make your business bingeworthy.0:54 - The Real Reason Successful Entrepreneurs Are Shifting to Podcasting3:40 - Don't Make This Rookie Mistake if You Want Your Podcast to Get Noticed5:07 - How Podcasting Opens Doors to High-Level Networking6:05 - Think Being a Podcast Guest Will Grow Your Biz? Think Again8:50 - How Hosting a Podcast Grants You Access to Anyone You Want to Connect With  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Mar 5, 2024 • 11min

How to Speak the Language of Your Ideal Listener

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!"Well. It’s me, hi. I’m doing it again. If you're wanting to know how to get more listeners to your podcast, this is going to help you BIG TIME. That’s because ~THE~ secret to a Top 100 podcast is knowing how to get inside the mind of your ideal listener and solving the very real problems that they have.Simple, yes. Easy? well, let's just say thiiis is the part that trips most people up.I call it learning how to speak your listener's language — and mastering this is what separates the Top 100 hosts from the wannabe podcasters who DIY'd their cover art, hit record, and called it a day.So to save you 4+ years of figuring this out the hard way like I did, here's how to grab the attention of your listener like it's your FREAKING JOB. (Get ready to pay attention and take some notes. I'm talking pens and pencils, people!)Attracting more listeners to your podcast boils down to three simple-but-unconventional things. Ready to find out what they are? Hit play and let’s make your business bingeworthy.0:02 - The Simple Strategy Top 100 Podcasts Use to Stand Out1:47 - The Surprising Truth About Why Most Podcasts Fail4:15 - The 5-Minute Exercise That Helps You Attract the Right Audience 8:03 - The Key to Crafting Compelling Episodes9:14 - How Solving Specific Problems Turns People into Binge-Listeners  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Feb 27, 2024 • 19min

When is the Best Time to Start a Podcast?

If you’ve toyed with the idea of starting a podcast but haven’t started yours yet, maybe you’ve also wondered if there's a best or better time to start it.Then again, if you ask any top podcaster they’ll all tell you the same thing: I’m SO glad I started my podcast when I did.So ~is~ there a best time to start a podcast? Sure, there IS some strategy that goes into launching your show effectively and I’m breaking all that down for you inside this episode.But even more importantly, you’ll also learn the three things that determine podcast success (and why ‘right timing’ isn’t one of them).Ready to stop overthinking and start podcasting? Hit play and let’s make your business bingeworthy. Episode Links:How to Rank Your Podcast in the Top 100-Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Feb 27, 2024 • 22min

BTS: Peek Inside My Latest Voice Coaching Session

In our last episode, we talked about how if you’re struggling to convert listeners to leads from your podcast, it *could* be that you're unknowingly pushing people away with your number one tool for building trust as a podcaster — your voice.So in this BONUS episode, I'm sharing a peek into a recent session with my own voice coach, Katherine Beck. She's got an ear for calling out the subtle voice habits, and you’ll immediately be able to hear the impact that nonverbal communication has on your listener engagement in real-time.As you listen to this episode, notice where you pay attention and where you start to tune me out — and get ready to take some serious notes so you can apply what Katherine teaches me to your own podcast, too.Ready to uncover the secret sauce to being a Top 100 podcaster? Hit play and let’s make your business bingeworthy.0:00 - A Peek Behind the Scenes Into My Latest Voice Coaching Session1:46 - Why Relying on a Script Can Make Listeners Tune You Out3:21 - How to Build Trust Through Your Voice7:20 - When to Ditch the Script and Let Your Instincts Lead the Way15:00 - How to Keep Listeners from Dropping Off Mid-Episode Episode Links:Check out Katherine Beck's podcast: Speak on More Stages -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Feb 20, 2024 • 15min

If Your Podcast Isn't Converting Listeners to Leads, This Could Be Why

Discover how your voice might be repelling listeners without you realizing it, the psychological impact of tone and delivery in podcasting, and the importance of transforming beliefs for enhanced listener engagement and lead generation.
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Feb 13, 2024 • 13min

Running Out of Episode Ideas? Here's What to Do.

You know that feeling when it's the day before your next podcast episode is supposed to air and you find yourself staring at the keyboard wondering "Omg... what on earth am I going to talk about?!"I used to HARDCORE STRUGGLE with coming up with fresh content ideas on my topic when it felt like I'd already talked about everything under the sun — multiple times.I had no clue that I was approaching it totally the wrong way, though.Too often, podcast hosts (our clients included) think they have to resign themselves to the fact that coming up with content ideas after you've spent 142 episodes talking about everything there is to know about your topic is gonna be a soul-sucking slog from there on out.When, really, your case of podcaster's block is actually caused by something else altogether (and once you realize what it is, you're gonna be like "Oh OKAY I can't believe I didn't see it before.”)Trust me: creating a podcast that's FUN for you + interesting for your listener is about to get a whoooole lot easier. And once you see it, you'll be cranking out podcast episodes like the Energizer Bunny on steroids. Or with the peak energy of my six year old at 5:30 am every morning.If you want to know my secret sauce for obliterating podcaster's block anytime it tries to rear its ugly head, hit play and let’s make your business bingeworthy.0:02 - Not Sure What to Talk About Next On Your Podcast? Here’s Why.1:52 - What to Do When You’ve Got Zero Episodes Batched4:42 - Why Even Top Podcasters Get Bored with Their Content 7:01 - The Unexpected Upside of a Podcasting Rut11:00 - Three Questions to Spark Fresh Podcast Episode Topics -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Feb 6, 2024 • 20min

Why You Don't Need a Big Audience to Have a Profitable Podcast

This podcast debunks the myth that a large audience is crucial for success, emphasizing the importance of differentiation to attract the right audience. It explores listener psychology, understanding their problems, and offers guidance on building a strong foundation for a successful podcast.
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4 snips
Jan 30, 2024 • 18min

From 30 to 1000+ Downloads in One Day With This Simple Shift

Learn how to skyrocket your podcast downloads by implementing a simple shift that took one client from 30 to over 1000+ downloads per episode in just one day. Discover the importance of strategic release days for generating more visibility and differentiation in the podcasting world.
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Jan 23, 2024 • 23min

How to Choose a Bingeworthy Name for Your Podcast

Choosing a podcast name that helps you stand out is the worst thing you can do for your podcast. (Wait, what?) Yep…When most people try to find a podcast name that stands out, they unknowingly make one of four major mistakes that causes them to blend right in with everyone else.If you really want to know how to choose an effective show title for your podcast that will attract new listeners on repeat, hit play and learn… What no one tells you about naming a podcastThe 4 biggest mistakes people make when choosing a podcast name Why you should NOT name your podcast after yourself (this is a BIG problem)Why “having fun with it” and “incorporating your brand personality” won’t work when it comes to creating a podcast name…and other common blunders to avoid when naming a podcastBy the time you finish this episode, you’ll know ~exactly~ how to choose a name for your podcast that gets more listeners clicking play (and whether it’s time to rename yours). Hit play and let’s make your business bingeworthy.0:00 - Why Your Podcast Name Matters More Than You Think2:07 - The Psychology Behind a Bingeworthy Podcast Name6:58 - The Secret to a Podcast Name That Demands Attention13:13 - The Critical Element Your Podcast Name Might Be Missing20:25 - Merging Strategy and Creativity When Naming Your Podcast -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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