Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston

Oct 16, 2024

Ask episode

Chapters

Transcript

Episode notes

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's make your business bingeworthy.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast

Episode Links:

Want to save on your next MowPod ad campaign? Use our discount link

Other Episodes You’ll Enjoy:

How to Know Which Paid Ad Strategies are Right For Your Show

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with your podcasting friends!

Love this show? Say thanks in true podcasting style by leaving a review.

Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.