Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover image

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Latest episodes

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Jan 15, 2025 • 18min

What Starting a Podcast Can Do for Your Business | Kathryn Thompson

Thinking about quitting your podcast (or business)? You’re not alone. In this episode, fellow podcaster Kathryn Thompson shares how she turned things around when she was ready to call it quits—and how her podcast became the turning point for building a business she’s excited to run again. We’re diving into how to make your podcast the driving force behind a business that energizes and inspires you. So if you’re ready to stop staring at your mic wondering if it’s worth it to continue and start watching your podcast actually grow your business, hit play and let’s dive in.Episode Links:Check out Kathryn Thompson’s podcast, BE The Sought-After EntrepreneurHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 15, 2025 • 16min

So You Got a One-Star Review. Here’s Your Next Move.

So you got a one-star review. Now what?! In this episode, I’m breaking down exactly how to handle that sucker punch to your podcasting pride. From the emotional sting of watching your perfect five-star rating drop to the counterintuitive (and totally ethical) strategies to bring it back up, we’re diving into the nitty-gritty of what to do when it happens. Plus, I’m sharing the behind-the-scenes story of how I handled my own one-star saga—and the psychology-backed steps I used to turn it around. So if you’re ready to stop obsessing over that one-star review and turn it into a five-star comeback, hit play and let’s dive in.Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 8, 2025 • 25min

How to Build a Podcast Content Strategy That Actually Sells | Jeremy Enns

Forget the "give everything away for free" advice you've probably heard (spoiler: it's a fast track to undercutting your profits).In this episode, Jeremy Enns is back to share his expert take on how to create a podcast content strategy that leads your audience to the point of sale without coming across as salesy. We’re breaking down how to align your content strategy with the business model that’s right for you, and the metrics you need to track to see if your content is actually converting.If you want to turn your podcast (or podcast-to-be) into a revenue-generating machine, this episode is packed with insights you can actually use to grow. Hit play and let's dive in.0:02 – Why Giving Away Your Best Content for Free Kills Your Sales 3:14 – Why Creators and Business Owners Need Different Content Strategies6:17 – How to Align Your Podcast Content with Your Business Goals 9:42 – The Metrics You Need to Track to Know if Your Content is Converting 12:59 – How to Turn Podcast Into a Revenue Generator Without Sounding Like a Sales PitchEpisode Links:Want to dive deeper into the insights Jeremy shared? Check out his detailed video on how to use Spotify’s new analytics Subscribe to Jeremy’s Scrappy Daily Podcasting Newsletter→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 8, 2025 • 24min

The Secret to a Podcast People Can’t Stop Talking About | Jeremy Enns

Starting a podcast is easier than ever. But growing one? That’s a whole different ballgame.In this episode, I sat down with my friend Jeremy Enns to unpack why shows with “decent content” often stall at 28 downloads an episode and what it really takes to create a podcast people can’t stop talking about.From crafting a standout premise to leveraging Spotify’s new analytics and using competitor research to uncover what sets your show apart, we’re breaking down the real work behind making your podcast impossible to overlook.If you’re ready to turn your podcast into one listeners can’t help but recommend to their friends, hit play and let’s dive in.0:05 - Why Simply Releasing Content Won’t Lead to Rapid Podcast Growth4:00 - The Real Reason Most Podcasts Stall at 28 Downloads6:25 - Your Show is Being Seen, So Why Aren’t People Clicking Play?10:30 - How to Take Your Show Concept from Basic to Brilliant14:50 - How to Use Competitor Analysis to Find the Gaps in Your Niche18:27 - The Kind of Feedback Your Podcast Needs to SucceedEpisode Links:Want to dive deeper into the insights Jeremy shared? Check out his detailed video on how to use Spotify’s new analytics Subscribe to Jeremy’s Scrappy Daily Podcasting Newsletter→ This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 1, 2025 • 14min

Q + A | Why ‘If You Build It, They Will Come’ Isn’t Working for Your Podcast

As a good friend of mine in podcasting says, 'If you build it, they won’t come.'In this episode, I tackle a listener question about why great content alone doesn’t grow your podcast anymore and why pressing publish is just the beginning.Whether you’re just starting out or have been podcasting for a while, I’ll walk you through the two biggest drivers of podcast growth and show you how to use Spotify’s analytics to pinpoint exactly where the problem is happening—so you can stop guessing and start seeing results.Ready for a podcast that grows your audience and your business? Hit play, and let’s dive in.0:04 - Why “If You Build It, They Will Come” Isn’t Working for Your Podcast3:06 - The Two Big Questions Every Podcaster Should Be Asking6:31 - What Your Messaging Is Really Saying to Potential Listeners9:53 - The Spotify Analytics That Reveal Why Your Podcast Isn’t Growing (and How to Fix It)14:38 - How to Get Clear on What’s Holding Your Podcast Back  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 1, 2025 • 35min

4 Podcast Growth Strategies You Haven’t Tried Yet | Vinnie Potestivo

Think you’ve tried everything to grow your podcast? Emmy Award-winning media advisor Vinnie Potestivo joins me to share four unconventional podcasting strategies most podcasters have never even considered.From fixing hidden distribution mistakes to using tools like IMDb and LinkedIn to get discovered, Vinnie reveals how to create a podcast narrative that stands out and get your show in front of listeners who are already looking for a podcast like yours.If you’re ready to stand out and grow smarter, hit play and let’s dive in.2:15 - What Most Podcasters Get Wrong About Growth8:40 - Why Your Best Stories Belong at the Top of Your Episode15:25 - IMDb and LinkedIn: The Tools You’re Not Using (But Should Be)22:50 - Discoverability vs. Being Discoverable30:10 - How to Take Control of Your Podcast’s Narrative to Attract the Right Audience Episode Links:vpe.tv/giftsvpe.tv/IMDbvpe.tv/awardsvpe.tv/fascinateihaveapodcast.com/interviewConnect with Vinnie: LinkedIn | Website  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 26, 2024 • 16min

Want More Engaged Listeners? Get Them Talking Back | Pat Cheung

Join Pat Cheung, creator of the innovative app FanList, as he reveals secrets to turning passive listeners into active participants. Discover why most audiences stay silent and learn quick fixes to boost engagement. Pat shares effective strategies, like fostering community and utilizing personal touch in call-to-actions. He dives into the importance of listener feedback and building loyalty, emphasizing that real connection can transform your podcast into a thriving, interactive space. Tune in to energize your audience!
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Dec 25, 2024 • 24min

My Biggest Lessons (and Mistakes) from 5 Years and 300 Episodes of Podcasting

Reflecting on five years and 300 episodes, the speaker shares transformative lessons learned along the way. Discover why consistency goes beyond just showing up and the essentials for making your podcast stand out. The journey emphasizes the necessity of authenticity, promoting visibility, and overcoming self-doubt. Personal growth through challenges like trauma and health issues showcases the power of community support. Finally, listeners are encouraged to set bold goals and embrace their own podcasting journeys.
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Dec 19, 2024 • 18min

Stop Doing This if You Want to Grow Your Podcast

When it comes to growing a podcast, the common advice tells you to do more: guest on dozens of shows, post daily on social, run ads. But what if doing less could actually get you faster growth?In this episode, we’re debunking outdated podcasting advice that’s slowing your progress (without you realizing it) and I’ll reveal what I’m *not* doing to grow my podcast — and how cutting back has led to up to 32% month-over-month growth.By the time you finish this episode, you’ll know exactly how to apply the same approach to reach more listeners with your message and turn your podcast into a lead-generating machine — all while freeing up your time to actually enjoy the process of podcasting. (Spoiler: That’s Stephen Bartlett’s secret to 1 billion downloads.)Ready to grow your podcast without adding more to your plate (and maybe even taking a few things off)? Hit play and let’s make your business bingeworthy.0:02 - The Problem with Most Podcast Growth “Strategies”1:15 - What's Really Sabotaging Your Podcast Growth3:18 - What I’m Not Doing to Grow My Podcast7:00 - The Real Reason Stephen Bartlett Hit 1 Billion Downloads14:42 - 3 Steps to Find What’s Moving the Needle for Your Show Other Episodes You’ll Enjoy:How to Grow Your Podcast Without Adding More to Your Plate  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 18, 2024 • 23min

Starting a Podcast That Builds Your Business (and Your Self Belief) | Dr. Christine Li

If you’ve been putting off starting a podcast because you're not sure it’ll actually move the needle for your business, this one’s for you. Fellow podcast host and clinical psychologist Dr. Christine Li joins me to help you overcome the self-doubt, perfectionism, and procrastination that’s keeping you from getting started (hey, we’ve all been there).From building authority right from the start to turning your show into a powerful audience-building tool, you’ll walk away knowing exactly how to crush those “Is podcasting really worth it?” fears — because every day you wait is another opportunity for someone else to launch the podcast your audience is searching for.So if you're ready to stop overthinking and finally hit publish on your podcast (or if you just need a kick in the pants to get out of your own way), hit play and let’s make your business bingeworthy.1:58 - The Real Cause of Perfectionism and Procrastination in Podcasting12:20 - Building Your Authority from Day One with Your Podcast14:32 - Turning Your Podcast into a Powerful Client Acquisition Tool17:23 - Why Waiting to Start a Podcast Limits Your Business Growth19:54 - How to Stop Overthinking and Finally Press Publish on Your Podcast Episode Links:Check out Dr. Christine’s podcast: Make Time For SuccessConnect with Dr. Christine Other Episodes You’ll Enjoy:Achieving Goals with Ease: Embrace The “Be Do Have” Model  → This episode was recorded on the Deity VO-7UHave a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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