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How to Position Your Podcast So People Want to Work With You | Cheryl Fischer

Jul 16, 2025

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If you’ve ever thought, “My content’s so good—so why aren’t more people listening?” the problem might not be your content at all. It might be what your podcast is saying about you before people ever hit play (and what you’re saying once they do). Because even if your episodes are packed with value, if your show doesn’t clearly signal why people should pick your show out of hundreds of others they could listen to, the right listeners will scroll right past it.

That’s exactly what was happening for Cheryl Fischer, too. In this episode, you’ll hear how she went from doing everything “right” but still not seeing results, to rebranding her show in a way that finally got the right listeners tuning in, reaching out, and seeing her as the expert they wanted to work with.

So if you're ready to stop blending in and uncover the messaging gaps that are keeping the right listeners from hitting play, sharing your episodes, and emailing you asking, “How can I work with you?”—hit play and let’s dive in.

1:18 – Why Great Content Isn’t Enough to Get Listeners Choosing Your Show

3:40 – The Hidden Messaging Gaps That Could Be Keeping People From Hitting Play

6:25 – Why Effort Spent on Your Podcast Doesn’t Always Equal Traction

8:04 – How to Niche Down Without Losing the Listeners Who Matter

9:52 – The Message Shift That Gets Listeners Engaging Instead of Scrolling Past

16:44 – The Signs Your Podcast Is Finally Reaching the Right People

Episode Links:

Check out Cheryl Fischer’s podcast: Mind Your Midlife
Connect with Cheryl: Website | LinkedIn

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→ This episode was recorded on the Deity VO-7U

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