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The One Thing Every Podcast Needs to Make New Listeners Hit Play | Kristi Mayfield

Aug 20, 2025

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Think your podcast doesn’t need to solve a problem? In this episode, fellow podcast host and wine educator Kristi Mayfield shares how uncovering the problems her listeners cared about turned her “just for fun” show into a Top 100 podcast that’s now positioned to drive real revenue—and how you can do the same.

We’re breaking down how to find the problems your show solves, why they don’t have to be deep or life-changing to hook listeners, and why this one thing matters more than your audio quality, episode length, or even your guest lineup.

So if you want your podcast to stop being an expensive hobby and start positioning you for paid speaking gigs, clients, and revenue, hit play and let’s dive in.

0:45 – How to Stop New Listeners from Scrolling Past Your Show

2:08 – What “Solving a Problem” Means for Every Podcast (Yes, Even Entertainment and Community-Based Shows)

4:46 – The Fastest Way to Find the Problems That'll Make Your Listeners Hit Play

10:33 – Why Solving Small, Relatable Struggles Makes Your Podcast Instantly Addictive

15:00 – How to Frame Problems So Listeners Feel Seen (and Stick Around)

20:06 – How Clarifying Listener Problems Helped Kristi’s Podcast Break the Top 15

Episode Links:

Check out Kristi’s podcast: Everyday Sommelier
Connect with Kristi: Website | LinkedIn

Other Episodes You’ll Love:

The Secret to a Podcast People Can’t Stop Talking About

→ This episode was recorded on the Deity VO-7U

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