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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth
Creating a Podcast That Attracts New Clients Every Month | Flora McCormick
Oct 24, 2024
Flora McCormick, a fellow podcast host and strategist, transitioned from social media marketing to create a rapidly growing podcast that attracts new clients monthly. She shares her journey of launching a podcast that soared to the top 20 in its category. Discover why podcast listeners are more likely to become loyal clients, and learn simple strategies to amplify your growth. Flora emphasizes the power of meaningful connections through podcasting and how a repeatable system can sustain your success—all while trading social media's chaos for podcasting's clarity.
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Quick takeaways
- Transitioning from social media marketing to podcasting allowed the speaker to leverage their communication strengths, reduce stress, and foster meaningful client connections.
- The podcast's rapid growth and success were attributed to community engagement, expert strategies, and the ability to attract clients consistently each month.
Deep dives
Transitioning to Podcasting
The speaker transitioned from a focus on social media marketing to launching a podcast, recognizing that social media was draining and negatively affecting mental health. Despite initial efforts to use platforms like Facebook for client outreach, the speaker found it increasingly difficult to package valuable content into short posts or videos, often resulting in disheartening engagement levels. The decision to shift to podcasting was based on the understanding that it would leverage the speaker's strengths in communication and provide a more meaningful connection with potential clients. This change not only alleviated the stress associated with social media but also aligned better with the speaker's skills in delivering cohesive and engaging ideas.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode