Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster than the average podcast — and attracts new clients to her business every month from around the world.

Whether you're new to podcasting or an established business owner who wants to drive business growth through your podcast, you’ll walk away with insights on how to measure your show's success, see where you stack up against the competition, and position yourself as the go-to expert in an increasingly crowded podcast landscape. So if you're ready to connect with more clients and make a bigger impact with your podcast, hit play and let’s make your business bingeworthy.

0:02 - How Flora’s Show Hit the Top 20 In Its Category

1:22 - Why Your Podcast Listeners Are More Likely to Become Clients 

4:15 - How to Expand Your Audience Beyond Word-of-Mouth Referrals 

6:21 - The Simple Strategy to 5X Your Podcast Growth 

10:00 - How a Repeatable System Makes Podcasting Sustainable

Episode Links:

• Check out Flora McCormick’s podcast: Sustainable Parenting 

Other Episodes You'll Enjoy: 

• 5 Ways to Get Your Podcast on the Top Charts

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

Liked this episode? Share it and tag @thecourtneyelmer!

Love this show? Say thanks by leaving a review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).

Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ