Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

The Real Pros and Cons of Podcasting on YouTube | Erika Vieira

Nov 13, 2024

In this enlightening discussion, Erika Vieira, a coach renowned for guiding thousands of business owners and podcasters to fruitful YouTube channels, shares her expertise. She explores why YouTube's immense user base can boost your podcast's visibility. However, transitioning to video isn't a walk in the park. Erika candidly discusses the challenges and hidden downsides of video podcasting, emphasizing that success on YouTube requires serious commitment and strategy. It's an essential listen for anyone considering expanding their podcast onto this platform!

14:13

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Episode guests

Erika Vieira

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Quick takeaways

YouTube's vast user base offers podcasters enhanced discoverability, but transitioning requires a dedicated approach beyond just repurposing audio content.

While video podcasting fosters deeper audience connections, it also introduces unique challenges that necessitate careful consideration and commitment from creators.

Deep dives

The Appeal of Video Podcasting

Video podcasting is increasingly recognized as a powerful tool for growing a podcast audience. The massive active user base of YouTube, which boasts 2.7 billion users, presents a significant opportunity for podcasters seeking visibility. Unlike audio-only podcasts, video content fosters a deeper connection with the audience by enhancing relatability through visual presence. Podcasters can leverage YouTube's search engine capabilities to attract new listeners, ultimately enhancing their reach and impact.

Intro

3min

Enhancing Connection and Exposure Through Video Content

1min

Navigating the Transition from Audio to Video Podcasting

5min

Navigating YouTube's Competitive Landscape for Podcasters

2min

The Commitment to Video: Success on YouTube for Podcasters

2min

Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort?

In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube channels. Together, we dig into the upsides of this search engine powerhouse (hello, 2.9 billion users) and the downsides that come with it, because spoiler: it’s not as simple as connecting your RSS feed or uploading the lightly edited video from your latest interview and hoping for the best.

If you’re ready to find out whether YouTube is worth the effort for your podcast, hit play and let’s dive in.

0:02 - Why YouTube Has Gained Increasing Popularity for Podcasters

1:28 - How YouTube Can Increase Discoverability for Your Podcast

4:52 - The Challenges of Transitioning From Audio to Video

8:19 - The Downsides of Video Podcasting No One Talks About

12:14 - The Single Most Important Factor You Need to See Results From YouTube

Episode Links:

Erika’s Masterclass: Zero to Influence
Check out Erika’s Podcast: The YouTube Power Hour Podcast
Connect with Erika: Website | Instagram

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

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