Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time.
In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what kind of podcast content YouTube viewers *actually* want to see. If you’re tired of minimal engagement or ready to get serious about video and turn YouTube into a growth tool for your podcast, hit play and let’s make your business bingeworthy.
0:02 – The Biggest Mistake Podcasters Make with YouTube
1:33 – Why Your Backlog of Podcast Videos Might Not Be as Useful as You Think
6:46 – Should You Upload Your Podcast Videos or Create Original YouTube Content?
11:07 – The Key Differences Between Podcast and YouTube Content
15:37 – How YouTube Insights Can Elevate Your Podcast Strategy
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