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The Right and Wrong Way to Start Using YouTube for Your Podcast | Erika Vieira

Nov 14, 2024

In this chat, YouTube strategist Erika Vieira shares her expertise on optimizing video content for podcasters. She highlights the biggest mistake podcasters make when utilizing YouTube, stressing the need for original content instead of merely reposting audio. Erika explains how YouTube's unique dynamics require tailored strategies for engagement and reveals the key differences between podcast and YouTube content. Plus, she provides insights on using analytics to enhance viewer retention and overall performance!

19:55

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Episode guests

Erika Vieira

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Episode notes

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Quick takeaways

Podcasters must adopt a YouTube-centric strategy by creating original content tailored to viewer preferences, not just repurposing audio.

Leveraging YouTube's analytics is essential for optimizing content, as metrics on audience retention can guide podcasters in enhancing engagement.

Deep dives

Understanding the Commitment to YouTube

Committing to YouTube for podcasting requires a strategic mindset that differs from traditional podcasting. It's crucial to approach content creation with the intent to optimize for YouTube's audience and analytics rather than merely converting existing podcast content into video. This can lead to wasted time and efforts, especially if podcasters accumulate large backlogs of videos without properly leveraging the platform's potential. Focusing on the YouTube mindset means engaging with the audience's preferences and creating format-specific content that fosters viewer retention.

Intro

2min

Avoiding Common YouTube Mistakes for Podcasters

3min

Maximizing YouTube for Podcasters

6min

Structuring Engaging Podcast Episodes for YouTube

4min

Maximizing YouTube for Podcasting Success

5min

Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time.

In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what kind of podcast content YouTube viewers *actually* want to see. If you’re tired of minimal engagement or ready to get serious about video and turn YouTube into a growth tool for your podcast, hit play and let's dive in.

0:02 – The Biggest Mistake Podcasters Make with YouTube

1:33 – Why Your Backlog of Podcast Videos Might Not Be as Useful as You Think

6:46 – Should You Upload Your Podcast Videos or Create Original YouTube Content?

11:07 – The Key Differences Between Podcast and YouTube Content

15:37 – How YouTube Insights Can Elevate Your Podcast Strategy

Episode Links:

Erika’s Masterclass: Zero to Influence
Check out Erika’s Podcast: The YouTube Power Hour Podcast
Connect with Erika: Website | Instagram

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

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