Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

3 Types of Podcasting Advice You Can Totally Ignore

Oct 23, 2024

This discussion sheds light on three persistent myths that may be hindering your podcasting journey. It challenges the idea that consistency alone guarantees growth and reveals why blending in can be detrimental. Great content isn’t sufficient anymore; engagement with listeners is crucial. The conversation emphasizes the importance of unique strategies to truly attract and convert your audience, ensuring your podcast stands out in a crowded space.

19:43

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Quick takeaways

Consistency in podcasting is necessary but not sufficient for growth; it should be part of a broader strategy involving audience engagement.

High-quality content alone won't attract listeners; effective marketing and differentiation are essential in today's saturated podcast market.

Deep dives

The Misinformation in Podcasting Advice

Many common pieces of advice regarding podcasting, such as the necessity of consistency and the idea that simply starting a podcast will lead to growth, are misleading. These beliefs often come from outdated norms that no longer apply in the current podcast landscape. Being consistent may help build trust with listeners, but it is not sufficient for rapid growth; instead, it only works as a part of a broader strategy. The misconception that maintaining a consistent release schedule automatically translates to podcast success has caused many podcasters to struggle with audience engagement despite their efforts.

Debunking Common Podcasting Myths for Growth

20min

Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six.

In this episode, we’re calling out three common pieces of podcasting advice that aren’t actually helping you. From the myth that consistency alone will grow your show to why great content isn’t enough anymore, we’ll unpack what you really need to know to launch and grow a top podcast that turns listeners into clients.

So if you’ve been following all the “rules” but still aren’t seeing the growth you hoped for, it’s time to switch up your strategy. Want to know what really works to create a show that attracts and converts new listeners every day? Hit play and let's make your business bingeworthy.

1:09 - Why Consistency Alone Won’t Grow Your Podcast

4:38 - Is Your Podcast Blending In? Here’s How to Tell

9:49 - How Consistency Shapes Listener Habits

12:33 - Why Great Content Isn’t Enough

18:12 - What Really Drives Your Podcast’s Revenue

Other Episodes You’ll Enjoy:

Why Your Podcast Isn’t Getting Found (And How to Fix It)

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

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Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).

Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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