Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover image

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Latest episodes

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Jan 23, 2024 • 23min

How to Choose a Bingeworthy Name for Your Podcast

Choosing a podcast name that helps you stand out is the worst thing you can do for your podcast. (Wait, what?) Yep…When most people try to find a podcast name that stands out, they unknowingly make one of four major mistakes that causes them to blend right in with everyone else.If you really want to know how to choose an effective show title for your podcast that will attract new listeners on repeat, hit play and learn… What no one tells you about naming a podcastThe 4 biggest mistakes people make when choosing a podcast name Why you should NOT name your podcast after yourself (this is a BIG problem)Why “having fun with it” and “incorporating your brand personality” won’t work when it comes to creating a podcast name…and other common blunders to avoid when naming a podcastBy the time you finish this episode, you’ll know ~exactly~ how to choose a name for your podcast that gets more listeners clicking play (and whether it’s time to rename yours). Hit play and let’s make your business bingeworthy.0:00 - Why Your Podcast Name Matters More Than You Think2:07 - The Psychology Behind a Bingeworthy Podcast Name6:58 - The Secret to a Podcast Name That Demands Attention13:13 - The Critical Element Your Podcast Name Might Be Missing20:25 - Merging Strategy and Creativity When Naming Your Podcast -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 16, 2024 • 19min

3 Cover Art Mistakes You Didn't Know You Were Making

Learn about the common mistakes in podcast cover art that could deter listeners, understand the importance of personal connection in visual branding, and discover how to create captivating cover art that attracts your ideal audience.
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Jan 9, 2024 • 16min

We've Spent 4 Years Testing Episode Titles. Here's What Works.

Have you ever spent hours planning a podcast episode that you KNOW is packed with value, but it gets less than <100 downloads when you publish it? (Frustrating, right?) In this episode, we’re breaking down the subconscious triggers that make listeners hit play — and why your episode titles matter more than you think they do. If you’re ready to learn how to title your podcast episodes to attract and engage new listeners so you can create an addictive podcast experience people can't stop raving about, hit play and let’s make your business bingeworthy.0:02 - The Biggest Reason Listeners Skip Your Show2:45 - The Psychology Behind Irresistible episode titles5:20 - Four Things You Need to Grab Listener Attention (And Keep It)7:22 - The Subconscious Triggers That Make Listeners Click Play11:11 - 3 Steps to Crafting Clickable episode titles -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Jan 2, 2024 • 10min

Think You Know Your Podcast Listeners? Think Again.

How important is your podcast avatar, really? If you want a podcast that increases listeners’ trust in you as the expert and converts those listeners to leads and clients — it’s more than essential. It’s the key to unlocking your podcast's true potential.But if you think you know your podcast avatar, think again. Most people haven’t gone deep enough to truly understand their ideal listener. They stop at basic demographics and miss the goldmine of insights that come from digging into psychographics. To create a podcast that not only attracts but also engages and converts, you need to make your listener feel like you’re talking only to them, and that takes knowing your listener on a deeper, more personal level. This is where real growth happens.So if you’re ready to have listeners hanging on your every word and set yourself apart from 99% of other podcast hosts who aren’t doing this, hit play and let’s make your business bingeworthy.0:03 - How to Make Your Listener Feel Like the Only Person in the Room1:33 - Why Your Podcast Avatar Should Be a Real Person7:22 - Why Speaking to One Listener Helps Build Trust and Keep Them Coming Back8:51 - How Many Episodes Should You Publish Each Week? -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 26, 2023 • 23min

How to Stop Losing Listeners to Your Competition

This podcast explores the five content gatekeepers for podcast listeners and the consequences of not making it through them. It emphasizes the importance of choosing a clear and impactful podcast name and discusses the effectiveness of problem-focused titles. The psychology behind getting someone to click play is also explored, along with tips for podcasters on episode length, frequency, and types.
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Dec 19, 2023 • 18min

Steal This Easy Episode Hack to Grow Your Email List

The majority of people who start podcasts wind up putting in a LOT of work for very little result. (In fact, less than 2% of people who start podcasts actually succeed).But don’t let those numbers deter you. Because if you’re committed to making your podcast work, then all you really need to know is how to put yourself in that 2%. Inside this episode, I’m going to teach you one mind-blowingly simple strategy that’ll help you leverage your podcast to grow your email list, so you can start seeing a tangible return on all that time and effort you’re investing into your show. So if you’re ready to have a podcast that grows week over week *and* converts listeners to clients on repeat, hit play and let’s make your business bingeworthy.0:02 - Why Your Email List Won’t Grow Your Podcast (and What Will)1:15 - The Key to Long-Term Audience Growth and Sales with Your Podcast7:14 - How to Turn Your Podcast into an Email List Growth Machine10:08 - Why Most Podcasters Struggle to Grow Their Email List12:56 - A Simple Strategy to Convert Listeners into Email Subscribers16:45 - How to Increase Podcast Revenue Without Thousands of Downloads -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ
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Dec 12, 2023 • 14min

How to Rank Your Podcast in the Top 100

Discover why many podcasters fail to rank in the top charts despite having quality content. Learn about common mistakes that impact a podcast's visibility and how to increase discoverability. Find out the key to podcast success, attracting the right audience, and optimizing release days for more downloads. Explore a success story of podcasting and business growth, with insights on increasing audience reach and email open rates.
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Dec 5, 2023 • 16min

5 Steps to Crafting Podcast Episodes Listeners Can't Ignore

Learn the secrets to create binge-worthy content that attracts new listeners, keeps them listening, and compels them to reach out. Explore the importance of communicating the value of your podcast, creating standout podcasts, and eye-catching cover art.
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Nov 28, 2023 • 13min

3 Must-Have Ingredients for a Top Podcast

Discover the 3 secret ingredients for a Top 100 podcast including converting listeners to leads, ranking on charts, and long-term audience growth. Learn how to incorporate these ingredients into your show for success.
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Nov 21, 2023 • 19min

Why Podcasting Beats Short Form Content Every Time

Dreaming of launching a Top 100 podcast? There are three things you absolutely need (and no, millions of downloads isn’t one of them). Funny enough, ranking your podcast has nothing to do with audio quality, audience size, or being the biggest expert in the room.Before we dive into what it really takes to consistently rank your show, we’ve got to look at the mistakes most podcasters make that keep them from ever reaching the charts.By the end of this episode, you’ll know why podcasts often blow short form content out of the water — and the exact mistakes you need to avoid if you want your show to get in front of the right listeners who need your help. Ready to get off the short form content hamster wheel and attract some of the best leads you’ll ever find? Hit play and let’s make your business bingeworthy.0:03 - Why Short Form Content Isn’t Growing Your Audience5:54 - How Podcasts Build Trust and Shorten the Sales Cycle9:29 - Why Consistency Alone Won’t Grow Your Podcast16:47 - Why Most Experts Remain the Best Kept Secret in Their Industry18:04 - How Your Podcast Can Glue Together Your Entire Marketing Strategy -Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer! Love this show? Say thanks by leaving a review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session). Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ

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