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Are Podcast Sponsorships Worth the Effort for Small Shows? | Joe Casabona

Sep 19, 2024

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Many podcasters think, "If I want to make money, I need sponsors." But if you’re a business owner who podcasts, you’ve likely wondered, "Should I have sponsors if I’m already promoting my own stuff?" Here’s the thing: not all podcast sponsorships are created equal. While the right sponsor can help cover production costs and bring in extra revenue, the wrong one can undermine the trust you've worked hard to build with your listeners.

In this episode, we’re clearing up the confusion. Whether you’re getting 100 downloads an episode or 10,000+, podcast sponsorship coach Joe Casabona is here to show you how to get podcast sponsors without sacrificing listener trust. You’ll learn how to find sponsors that truly align with your audience, craft pitches that make brands say “yes,” and price your sponsorship packages like a pro.

(Grab a pen, you’ll want to take notes.) Ready? Hit play and let’s make your business bingeworthy.

0:25 - Why Podcast Sponsorships Might Be Worth It (or Not)
5:29 - The Proven Formula for Finding the Right Podcast Sponsors
8:38 - How to Craft a Winning Podcast Sponsorship Proposal
11:24 - Pricing Your Podcast Sponsorships the Right Way
16:08 - The First Steps to Landing Your First (or Your Dream) Podcast Sponsors

Episode Links:

Save 12 Hours a week with Joe's Podcast Automation Planners
Check out Joe Casabona’s podcast: The Streamlined Solopreneur

→ This episode was recorded on the Deity VO-7U

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