Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Zach Kristensen, a fellow podcaster known for successfully relaunching his show and ranking on the Apple Podcast charts, shares his insights. He debunks the myth that big download numbers are necessary for success. Zach discusses the challenges he faced while refining his message to better align with audience needs. He explores the power of storytelling to enhance engagement and emphasizes the importance of redefining success metrics to focus on meaningful connections rather than just downloads.

If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily  — and revealing the one growth metric most podcasters aren’t tracking (but should be).Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy.0:02 - Three Must-Haves for Getting Your Podcast Discovered1:37 - The Real Reason Most Hosts Never Hit the Top Charts4:20 - How to Attract Listeners Actively Searching for Shows Like Yours14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be) → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Can you have a successful podcast without video? Short answer: Absolutely.But are you missing out on podcast growth by sticking to audio only? It depends.Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to having a video podcast? Can you start with audio and add video later? When's the right time to add video? And is this video podcasting trend here to stay?Whether you launched your podcast to avoid the camera or you're eyeing YouTube as the secret strategy for faster podcast growth, this episode has the answers you need. Hit play and let’s make your business bingeworthy.0:03 - Should You Follow the Video Podcasting Trend?1:27 - Are You Ready for Video Podcasting? Here's How to Tell5:43 - Audio vs. Video: Do You Really Need to Be on YouTube?10:07 - Will the YouTube Algorithm Help or Hurt Your Podcast?18:26 - What’s Coming Next for Podcast Advertising Episode Links:Profit From Your Podcast Book by Dave JacksonCheck out Dave's Podcast: School of PodcastingConnect with Dave  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money?The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't have a business, or are just a few months into your podcasting journey.Podcasting Hall-of-Famer Dave Jackson is in the studio with me to break down the do’s and don’ts of podcast monetization, as well as what you need to have in place before you can start monetizing so that your podcast can become a real source of profit (and not a money pit).So if you’ve got a podcast that isn’t making money (or you’re looking to start one and turn it into a steady income stream) hit play and let's make your business bingeworthy.0:22 - Why Your Podcast Isn't Making Money Yet5:31 - What You Need Before You Can Successfully Monetize a Podcast10:21 - The Secret to Turning Listeners into Loyal Customers14:01 - How to Monetize a Small Podcast Without Sponsors18:47 - The Underrated Key to Podcast Growth Episode Links:Profit From Your Podcast Book by Dave JacksonCheck out Dave's Podcast: School of PodcastingConnect with Dave → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

It’s easy to look at today’s top podcast hosts and think, "Wow, they had it easy." But deep down, we know that’s not the case. Even the biggest names in the game started from zero and faced the same doubts, fears, and setbacks as you. That’s why I invited John Lee Dumas to join me for this episode and unpack the REAL story behind Entrepreneurs on Fire, how it almost didn’t happen, and how he battled massive self-doubt to turn his vision into one of the most successful podcasts in history. So if you're feeling that gap between where you are now and where you want to be with your podcast, grab your headphones and lean in — you might be closer to success than you think. Hit play and let's make your business bingeworthy.0:06 - The One Thing Keeping Most Podcasters From Making it Big3:01 - The Surprising Idea that Launched Entrepreneurs on Fire6:05 - Two Top Mistakes New Podcasters Make (and How to Avoid Them)14:39 - Following JLD's Strategy From $0 to $100K+ Months to Profit From Your Podcast Episode Links:Check out John Lee Dumas' podcast: Entrepreneurs on Fire → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

What does it REALLY take to become a top podcaster? (And are today’s top podcasters gatekeeping the real secrets to podcast growth?)In this episode, I’m sitting down with the one and only Jordan Harbinger—a podcasting legend with over 15 million downloads every month and named Apple’s “Best and Most Downloaded Podcast” back in 2018.We’re pulling back the curtain on the exact strategies that helped Jordan build his podcasting empire—from letting go of the obsession with analytics to finding success by doing the opposite of what everyone else is doing, and staying motivated when it feels like every niche is already taken.So if you’re ready to learn what it actually takes to master your craft as a podcast host, this is an episode you won’t want to miss. Hit play and let's make your business bingeworthy.0:45 - What’s Missing from Your Podcast Growth Strategy?3:10 - The Mental Shift That Took Jordan to 15m+ Monthly Downloads7:25 - The Unconventional Approach to Podcasting That Defies The 'Rules'10:40 - How to Stand Out When Every Podcast Niche Feels Oversaturated14:05 - Jordan’s Bold Move That Built Massive Trust With His Audience18:30 - The One Thing That Matters More Than Downloads for Long-Term Success Episode Links:Check out Jordan Harbinger's podcast: The Jordan Harbinger Show  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone.Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in this episode to share how he went from struggling to sell books to creating a global movement — and how podcasting played a significant role in the process.But instead of the usual advice on setting podcast goals, Hal's here to show you how to actually hit them. He’s got some counterintuitive, refreshingly uncommon advice for identifying the right actions to focus on rather than obsessing over results.So if you’re ready to crush every podcast goal you set and actually make real progress, hit play and let's make your business bingeworthy.6:37 - The 6-Minute Morning Routine that Transformed Hal's Life4:32 - The Biggest Mistake Most Podcasters Make in Their First Year16:24 - How Hal Elrod Turned Failure into a Million Book Sales19:26 - A Different Set of Metrics for Sustainable Podcast Growth22:46 - The Power of Committing to the Process Over the Results Episode Links:Download The Miracle Morning App for iPhone and AndroidGet a Copy of The Miracle Morning by Hal ElrodListen to Hal Elrod's podcast: Achieve Your Goals → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're ready to make your podcast work double-duty for you, hit play and let’s make your business bingeworthy.2:54 - Why Growing a Podcast Audience Doesn’t Automatically Mean More Sales4:59 - The Two Types of Traffic: Attracting Listeners vs. Converting Leads6:43 - How to Avoid the Trap of Giving Away Too Much for Free10:08 - Mapping the Listener Journey From Podcast Fan to Paying Customer 12:08 - Building a Funnel Around Your Podcast for ConversionsSpecial thanks to Philip Pape of the Wits and Weights podcast for submitting today’s question!  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Luis Camejo, a podcasting expert from BizBros, shares crucial insights on how to avoid blending in with your podcast content. He emphasizes the importance of understanding your audience and persistent improvement, likening it to refining sports skills. The conversation explores the power of embracing polarization in your messaging to create an engaged community, the challenge of balancing authenticity with the desire for virality, and the long-term commitment needed for success. It's a must-listen for any podcaster looking to stand out!

Luis Camejo, associated with BizBros, shares invaluable insights on podcast content repurposing. He discusses the five major mistakes podcasters often make that lead to low engagement. The conversation covers the importance of strategic short-form content in enhancing audience connection, the role of interconnectivity in marketing strategies, and how to define success through metrics like consumption rates. Discover how to turn social media followers into loyal listeners while maximizing your podcasting potential!