Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth.(And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.)When you finish listening, you'll know exactly how to share the type of podcast content your email list wants to read — giving *you* higher open rates and increased downloads. #winwinReady to use your podcast to get more people subscribing to your email list (and get your email subscribers EXCITED to go listen to your podcast)? Hit play and let's make your business bingeworthy.0:03 - Why Sending “New Episode!” Emails Won't Grow Your Podcast2:58 - Why Your Podcast Should Be at the Top of Your Marketing Funnel5:41 - Use Reverse Psychology to Convert Email Readers into Loyal Listeners11:06 - Understanding the Two Types of Traffic That Drive Podcast Growth12:30 - How Your Podcast Builds Trust and Shortens Sales Cycles Other Episodes You’ll Enjoy:Steal This Easy Episode Hack to Grow Your Email List → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

With the rise of AI, listeners are becoming more skilled than ever at telling the difference between what’s real and what’s fake. Which means that if AI is the sum total of all human wisdom and you’re copy/pasting content from the same tools that every other podcast host is using — you run the risk of sounding like everyone else. And if you want to be seen as a real thought leader, the LAST thing you want is for your listeners to think you aren’t who you say you are.That’s why global tech founder and AI expert Manuj Aggarwal is back in the studio with me to share the number one way you can teach AI to sound like you, so you can reap its benefits ~without~ compromising your authentic voice. Hit play and let’s make your business bingeworthy.0:03 - Want to Stand Out? Personalize Your AI Outputs1:10 - AI-Driven Distribution: How to Capture Listener Attention in 3 Seconds 3:03 - The Best and Worst Ways to Use Podcasting AI for Your Show5:13 - AI’s Limitations in Replicating Human Emotion in Podcasting 8:47 - The Future of AI-Driven Podcasting, and What it Means for You Episode Links:CapshoCastmagicPodMatchPodLottery  Other Episodes You’ll EnjoyThe Future of AI for Podcasting  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

A human wrote this. (hey, it needed to be said).Look, in today's AI-driven world I KNOW it's tempting to use technology to streamline your processes. But to what extent should you be using AI for your podcast? And is AI actually harming your show’s ability to attract new listeners?Put it this way: there'll only ever be one true Picasso. And just like an art expert can spot what's real and what's fake, it's crucial to maintain your podcast's unique identity amid the flood of AI-generated content. Because guess who's becoming the new decoders of authenticity? Yup. Your listeners. But instead of trading dollars for priceless works of art, they're trading something even more valuable: their time. And they don't want to spend it listening to impersonators. (YOU are the real deal - I know that. But it's your listeners we have to convince.)So I asked global tech founder and AI expert, Manuj Aggarwal, to join me in this episode to discuss how you can use AI without losing your authentic voice.Because in a Black Mirror world where everything is a simulation, being real is the new priceless. (Okay fine, so Mastercard won't be hiring me anytime soon.) But if you're ready to learn how you can streamline your podcast production without sounding like everyone else who's *also* uploading their episode content into the same AI tools, THAT I can help with. Hit play and let's make your business bingeworthy.0:03 - How to Use AI Without Losing Your Authentic Voice1:25 - The Future of AI for Thought Leaders and Experts2:11 - How to Personalize Podcasting AI to Reflect Your Unique Style and Tone7:54 - The Need for New Regulations in an AI-Integrated Society11:47 - Innovative Podcasting AI Applications in Podcasting and Beyond  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Picking a podcast category feels strangely similar to choosing your next Netflix show to watch — overwhelming and potentially regrettable. And let's be real, Google and YouTube aren't exactly serving up fresh insights when you search “how to choose a podcast category” either (and the info that does exist? it’s already out of date).But not to worry, because in this episode I’ll show you the #1 thing platforms like Apple care about when choosing a podcast category, the surprising impact of your podcast category on your show’s growth, and how to determine your ideal podcast category in three simple steps so more people can find your podcast.So if you’re ready to grow your podcast audience and get discovered by new listeners who have no idea you exist, hit play and let’s make your business bingeworthy.0:03 - Is Your Podcast in the Wrong Category? 1:06 - The #1 Thing Apple Cares About When Categorizing Your Podcast3:48 - How to Shortlist Potential Categories Your Show Could Fit Into5:44 - The Little-Known Secret to Gaining Early Momentum for Your Podcast8:49 - How to Determine Your Ideal Podcast Category in 3 Steps13:22 - The Surprising Impact of Category Choice on Podcast Success Other Episodes You’ll Enjoy:From 30 to 1000+ Downloads in One Day With This Simple Shift  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀)There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long.So basing your episode length off some random google search for "how long should my episodes be" or copying other hosts and making your episodes as long as theirs might actually be causing you to lose listeners.The perfect episode length ultimately comes down to your listener's specific preferences — which is why inside this episode, I'm going to you how to figure out exactly how long *your* episodes should be based on your unique listener data.Ready for your listeners to do the work for a change and tell you exactly what they want? Hit play and let’s make your business bingeworthy.0:03 - The Dangerous Mistake Most Podcasters Make When Determining Episode Length2:20 - The Surprising Metric You're Probably Ignoring (But Shouldn't!)5:24 - How to Nail Your Ideal Episode Length from Day 18:16 - Where Your Listener is Tuning in From Matters More than You Think10:16 - The Easy 2-Step Process to Optimize Episode Length for Maximum Listener Engagement  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Honestly… getting your show on the charts is not as hard as you think it is.~she says, after spending the last 4 years figuring out how to do it well~(so, okay, it's a little hard. But this episode will make it SO MUCH easier.)If you've ever wondered how top podcasters land their shows on the charts week over week, you're going to want to listen to this episode. again. (and again).But instead of giving you vague, general advice like:→ "publish episodes every week"→ “make sure you have great audio quality”→ “give away your best content for free in every episode"Adam Adams is back in the studio with me to share exactly how to trigger the Apple algorithms to share your show with more listeners. Ready? Hit play and let's  make your business bingeworthy.1:35 - The 5 Main Things That Trigger Podcast Algorithms and Boost Your Reach 4:42 - How Paying for Fake Downloads Can Destroy Your Podcast's Chances of Success 7:01 - How to Make Apple's Algorithm Work in Your Favor 10:53 - A Ninja Strategy for Increasing Genuine Ratings, Reviews, and Downloads Without Spending a Dime on Ads 16:23 - The Secret to Getting Listeners to Binge Your Episodes Episode Links:Check out Adam's podcast: The Podcast on Podcasting → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

When people ask me, "How can I get more listeners to engage with my show?!" My answer is always simple: know what makes your listeners ~want~ to engage in the first place. Because in the world of podcasting, creating valuable content is only half the battle. To grow your podcast, you need to know how to engage your listeners both on and off the podcast platforms with an effective podcast marketing strategy. That's why I invited one of the few experts I trust in the podcasting space, Adam Adams, to join me in this episode to show you the most effective ways to keep your audience hooked and coming back for more.So if you're ready to stop feeling like you're talking to yourself in an empty room and learn the first steps you can take to help more listeners find your show (especially if you are launching for the first time), hit play and let’s make your business bingeworthy.0:55 - The One Thing Your Podcast Needs to Succeed (And nope, it's not great content) 3:57 - Netflix's Secret to Launching Bingeworthy Shows 7:40 - The Pre-Launch Strategy that Triggers Algorithms and Creates Buzz 14:18 - The Top Mistake Podcasters Make When Launching Their Show 19:04 - Why Social Proof Matters More Than You ThinkEpisode Links:Check out Adam's podcast: The Podcast on Podcasting → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You already know that podcasting is KEY when it comes to growing your authority and thought leadership. But if every time you check your podcast analytics and want to chuck your mic garbage because only four people listened to your episode, you’re not alone. The thing is, when it comes to publishing high-quality podcast content, you’ve got it DOWN. You’re already giving your best stuff away for free.You publish an episode every week like the experts tell you.And people tell you all the time that they love your podcast.So… why are you still struggling to convert your listeners to leads?This maaay come as a shock, but trying to convert listeners is the slowest path to podcast monetization. CAN it work? Of course. But are there other ways to leverage your podcast as a lead-gen tool for podcast monetization that you might not be thinking about? One hundred percent yes. First, though, you need to stop looking to your podcast for leads, and start looking through it. (Don’t worry, explanation incoming). So, if you’re ready to turn your podcast into your numero uno source of organic leads, hit play and let’s make your business bingeworthy. Other Episodes You'll Enjoy…Why You Don’t Need a Big Audience to Have a Profitable PodcastIf Your Podcast Isn’t Converting Listeners to Leads, This Could Be Why  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You get a new review every month or two. People tell you they love listening to your show. But… you’re still getting nowhere NEAR the number of leads you thought you’d be getting by now from your podcast. (And for the ridiculous amount of time and energy podcasting takes, you want to be reaching thousands of people — not talking to yourself in an empty room!)^^ If you don’t have a podcast yet? This is basically your worst nightmare. The podcasting industry has changed a lot in the 4+ years I’ve been podcasting. The question is, are you changing along with it? This is why I invited Josh Elledge to join me inside this episode to talk about the biggest mistakes to avoid when it comes to integrating a podcast in your marketing strategy, and the number one thing you need to be doing with your podcast right now if your goal is growth. And surprisingly? It’s not at all what you’d expect — but it’s going to be more important than ever so you don’t get left behind as the podcasting landscape continues to evolve and grow. Hit play and let’s make your business bingeworthy.0:54 - The Real Reason Successful Entrepreneurs Are Shifting to Podcasting3:40 - Don't Make This Rookie Mistake if You Want Your Podcast to Get Noticed5:07 - How Podcasting Opens Doors to High-Level Networking6:05 - Think Being a Podcast Guest Will Grow Your Biz? Think Again8:50 - How Hosting a Podcast Grants You Access to Anyone You Want to Connect With  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!"Well. It’s me, hi. I’m doing it again. If you're wanting to know how to get more listeners to your podcast, this is going to help you BIG TIME. That’s because ~THE~ secret to a Top 100 podcast is knowing how to get inside the mind of your ideal listener and solving the very real problems that they have.Simple, yes. Easy? well, let's just say thiiis is the part that trips most people up.I call it learning how to speak your listener's language — and mastering this is what separates the Top 100 hosts from the wannabe podcasters who DIY'd their cover art, hit record, and called it a day.So to save you 4+ years of figuring this out the hard way like I did, here's how to grab the attention of your listener like it's your FREAKING JOB. (Get ready to pay attention and take some notes. I'm talking pens and pencils, people!)Attracting more listeners to your podcast boils down to three simple-but-unconventional things. Ready to find out what they are? Hit play and let’s make your business bingeworthy.0:02 - The Simple Strategy Top 100 Podcasts Use to Stand Out1:47 - The Surprising Truth About Why Most Podcasts Fail4:15 - The 5-Minute Exercise That Helps You Attract the Right Audience 8:03 - The Key to Crafting Compelling Episodes9:14 - How Solving Specific Problems Turns People into Binge-Listeners  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.