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4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers
Jul 11, 2024
Seth Silvers, Founder of Story On Media and strategist for industry-leading podcasts, unpacks the secrets to effective podcast guesting. He discusses why many guest appearances fail to yield results and the importance of selecting the right shows. Seth emphasizes serving the audience over self-promotion and building trust with hosts for genuine interactions. He shares strategies for impactful pitches and the necessity of aligning with a podcast's audience to foster meaningful connections.
19:27
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Quick takeaways
- Successful podcast guesting requires a strategic approach focused on audience needs rather than indiscriminately appearing on numerous shows.
- Thorough research and aligning with the right shows significantly enhance the impact and ROI of podcast guest appearances.
Deep dives
Mastering the Craft of Podcast Guesting
To achieve success in podcast guesting, it is essential to approach the craft with the right intentions and strategies. Many guest speakers adopt a 'spray and pray' method, indiscriminately appearing on numerous shows without considering the value they bring to the audience. This approach can lead to participating in low-quality shows where neither party benefits, as both guests and hosts often focus solely on self-promotion rather than contributing valuable content. Therefore, elevating podcast guesting involves a commitment to understanding audience needs and aligning with hosts who share that mission.
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