Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers

Jul 11, 2024

Seth Silvers, Founder of Story On Media and strategist for industry-leading podcasts, unpacks the secrets to effective podcast guesting. He discusses why many guest appearances fail to yield results and the importance of selecting the right shows. Seth emphasizes serving the audience over self-promotion and building trust with hosts for genuine interactions. He shares strategies for impactful pitches and the necessity of aligning with a podcast's audience to foster meaningful connections.

19:27

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Episode guests

Seth Silvers

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Episode notes

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Quick takeaways

Successful podcast guesting requires a strategic approach focused on audience needs rather than indiscriminately appearing on numerous shows.

Thorough research and aligning with the right shows significantly enhance the impact and ROI of podcast guest appearances.

Deep dives

Mastering the Craft of Podcast Guesting

To achieve success in podcast guesting, it is essential to approach the craft with the right intentions and strategies. Many guest speakers adopt a 'spray and pray' method, indiscriminately appearing on numerous shows without considering the value they bring to the audience. This approach can lead to participating in low-quality shows where neither party benefits, as both guests and hosts often focus solely on self-promotion rather than contributing valuable content. Therefore, elevating podcast guesting involves a commitment to understanding audience needs and aligning with hosts who share that mission.

Intro

2min

Navigating the Challenges of Podcast Guesting

2min

Building Trust Through Podcast Guesting

3min

Strategic Podcast Guesting

7min

Understanding Problem Solving in Podcasting Success

6min

Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients?

In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn’t working — and how to better position yourself as a guest expert that hosts (and listeners) will rave about.

Discover what to look for in a podcast before pitching, why big shows yield the worst listener-to-lead conversions, and what separates the pitches that get an automatic “yes” from the ones that get automatically deleted.

If you’re ready to (finally) see an ROI on your podcast guest appearances, hit play and let’s make your business bingeworthy.

0:04 - Why Your Podcast Guesting Strategy Isn’t Working

1:29 - Common Podcasting Guesting Mistakes to Avoid at All Costs

2:22 - What To Look For In A Podcast Before Pitching Yourself as a Guest

5:48 - How to Leave a Lasting Impression as a Podcast Guest

14:33 - Why Podcast Guesting Seems Easy but Takes Serious Effort to Get Right

Episode Links:

Connect with Seth’s team: Story On Media
Check out Seth's podcast: The Small Business Storytellers

→ This episode was recorded on the Deity VO-7U

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