Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers

Jul 11, 2024

Seth Silvers, Founder of Story On Media and strategist for industry-leading podcasts, unpacks the secrets to effective podcast guesting. He discusses why many guest appearances fail to yield results and the importance of selecting the right shows. Seth emphasizes serving the audience over self-promotion and building trust with hosts for genuine interactions. He shares strategies for impactful pitches and the necessity of aligning with a podcast's audience to foster meaningful connections.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Navigating the Challenges of Podcast Guesting

02:13 • 2min

Building Trust Through Podcast Guesting

04:19 • 3min

Strategic Podcast Guesting

07:11 • 7min

Understanding Problem Solving in Podcasting Success

13:50 • 6min

Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients?

In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn’t working — and how to better position yourself as a guest expert that hosts (and listeners) will rave about.

Discover what to look for in a podcast before pitching, why big shows yield the worst listener-to-lead conversions, and what separates the pitches that get an automatic “yes” from the ones that get automatically deleted.

If you’re ready to (finally) see an ROI on your podcast guest appearances, hit play and let’s make your business bingeworthy.

0:04 - Why Your Podcast Guesting Strategy Isn’t Working

1:29 - Common Podcasting Guesting Mistakes to Avoid at All Costs

2:22 - What To Look For In A Podcast Before Pitching Yourself as a Guest

5:48 - How to Leave a Lasting Impression as a Podcast Guest

14:33 - Why Podcast Guesting Seems Easy but Takes Serious Effort to Get Right

Episode Links:

Connect with Seth’s team: Story On Media
Check out Seth's podcast: The Small Business Storytellers

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with your podcasting friends!

Love this show? Say thanks in true podcasting style by leaving a review.

Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first.

Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time.

Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it.

Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more.