Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients?
In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn’t working — and how to better position yourself as a guest expert that hosts (and listeners) will rave about.
Discover what to look for in a podcast before pitching, why big shows yield the worst listener-to-lead conversions, and what separates the pitches that get an automatic “yes” from the ones that get automatically deleted.
If you’re ready to (finally) see an ROI on your podcast guest appearances, hit play and let’s make your business bingeworthy.
0:04 - Why Your Podcast Guesting Strategy Isn’t Working
1:29 - Common Podcasting Guesting Mistakes to Avoid at All Costs
2:22 - What To Look For In A Podcast Before Pitching Yourself as a Guest
5:48 - How to Leave a Lasting Impression as a Podcast Guest
14:33 - Why Podcast Guesting Seems Easy but Takes Serious Effort to Get Right
Episode Links:
→ This episode was recorded on the Deity VO-7U
Support the show
Liked this episode? Share it with a fellow podcaster!
Love this show? Say thanks by leaving a positive review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
Schedule a 1:1 Podcasting Audit with Courtney.
Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.
Connect with Courtney: Linked In | Instagram | PodLaunch HQ
©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth