Seth Silvers, CEO of Story On Media and Marketing, has collaborated with stars like Alex Hormozi and Mark Cuban. He dives into the three essential podcast types crucial for business evolution. Seth unveils the secret metrics in Spotify that can accelerate growth and stresses the importance of the middle of the funnel in podcast strategy. He also discusses the impact of AI in podcasting—innovation or mere imitation? Tune in for insightful tips on data, audience clarity, and mastering impactful content!

Seth Silvers, a podcast strategist on Leila Hormozi's team, dives into the challenges of scaling fast-growing companies. He emphasizes the importance of effective communication to navigate growing pains, advocating for curiosity and strong relationships. The conversation covers how stress can be a catalyst for personal and team growth and how shared challenges during crises, like the pandemic, strengthen bonds. Seth also discusses developing resilience and managing stress, highlighting self-care as essential for maintaining a balanced work environment.

Seth Silvers, Founder of Story On Media and strategist for industry-leading podcasts, unpacks the secrets to effective podcast guesting. He discusses why many guest appearances fail to yield results and the importance of selecting the right shows. Seth emphasizes serving the audience over self-promotion and building trust with hosts for genuine interactions. He shares strategies for impactful pitches and the necessity of aligning with a podcast's audience to foster meaningful connections.