Seth Silvers

Seth Silvers, CEO of Story On Media and Marketing, has collaborated with stars like Alex Hormozi and Mark Cuban. He dives into the three essential podcast types crucial for business evolution. Seth unveils the secret metrics in Spotify that can accelerate growth and stresses the importance of the middle of the funnel in podcast strategy. He also discusses the impact of AI in podcasting—innovation or mere imitation? Tune in for insightful tips on data, audience clarity, and mastering impactful content!

Seth Silvers, CEO of Story On Media & Marketing and renowned podcast producer, dives into why many business podcasts fail. He shares key insights on the importance of data—not just downloads—to craft a compelling show. Seth emphasizes that podcasts should serve as 'fuel' in the sales funnel, and outlines a four-part framework for creating binge-worthy content. He also advises on when to prioritize podcasting and the need to survey audiences for improvement, making this discussion a goldmine for aspiring podcasters.

Seth Silvers, Founder of Story On Media and strategist for industry-leading podcasts, unpacks the secrets to effective podcast guesting. He discusses why many guest appearances fail to yield results and the importance of selecting the right shows. Seth emphasizes serving the audience over self-promotion and building trust with hosts for genuine interactions. He shares strategies for impactful pitches and the necessity of aligning with a podcast's audience to foster meaningful connections.