Content Is Profit Why Your Content Isn’t Growing with Seth Silvers (Alex Hormozi Producer)
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Nov 20, 2025 Seth Silvers, CEO of Story On Media & Marketing and renowned podcast producer, dives into why many business podcasts fail. He shares key insights on the importance of data—not just downloads—to craft a compelling show. Seth emphasizes that podcasts should serve as 'fuel' in the sales funnel, and outlines a four-part framework for creating binge-worthy content. He also advises on when to prioritize podcasting and the need to survey audiences for improvement, making this discussion a goldmine for aspiring podcasters.
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Start With Audience, Problems, Content, Offer
- Define one clear listener persona and reverse-engineer episodes to solve that person's top problems.
- Create a simple, clear offer so listeners can easily raise their hand for more.
Match Podcast Type To Success Metrics
- Decide whether your podcast is the business, supports the business, or is a hobby before measuring success.
- Match metrics to purpose: downloads for podcast-as-business, revenue/retention for support shows.
Use Podcasts As Middle-Of-Funnel Fuel
- Treat podcasts as middle-of-funnel content that nurtures existing or marginal audiences.
- Use it to deepen relationships, not as an instant top-of-funnel traffic hack.