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Content Is Profit

Latest episodes

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Apr 3, 2025 • 1h 5min

Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew

Join Phill Agnew, host of the Nudge Podcast and a senior product marketer at Buffer, as he dives into the fascinating interplay between behavioral science and marketing. Discover the thin line between influence and manipulation in marketing strategies. Phill unpacks powerful concepts like the halo effect and scarcity, revealing how these nudges shape consumer behavior. He shares practical insights on price anchoring and ethical marketing tactics, making this a rich conversation for anyone interested in the psychology behind consumer decisions.
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Apr 1, 2025 • 22min

The Future is YouTube: 4 Big Bets for Creators in 2025

YouTube is gearing up for transformative changes that will redefine content creation and monetization. Creators are becoming media powerhouse startups, rivaling traditional entertainment. The discussion includes leveraging YouTube's latest features, emphasizing the importance of global audiences, and how AI can enhance creativity without replacing it. With real-world examples, listeners learn how to scale their platforms and adapt to evolving viewer habits. Get ready to embrace the future of content with these strategic insights!
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8 snips
Mar 27, 2025 • 30min

6 Steps To Content Visibility (Includes 2 Bonus Ones!) #559

Discover six powerful strategies to enhance your content visibility across platforms! This episode emphasizes the impact of cross-platform syndication and explains how strategic collaborations can boost your authority. Learn how story swaps and joint interviews can create engaging partnerships. Also, explore the importance of thought leadership and performance metrics in improving reach. Plus, get insider tips on two bonus tactics that can significantly elevate your visibility without breaking the bank!
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4 snips
Mar 25, 2025 • 11min

How Much Time Have You Lost? A Message to the Creators Still Holding Back

This heartfelt discussion dives into the hidden struggles that creators face on their journey. It emphasizes the power of embracing your uniqueness and turning it into a strength. Overcoming the fear of publishing is key, and personal stories illustrate how taking action can spark inspiration. Listeners are encouraged to stop overthinking and start sharing their valuable messages. A call to connect with a community of like-minded creators rounds off this motivational conversation, reminding everyone that their contributions truly matter.
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Mar 20, 2025 • 28min

Podcast Growth Simplified: The Content & Monetization Playbook with Adam Schaeuble

Are you struggling to grow your podcast audience and turn your content into a profitable venture? In this episode of Content is Profit, we welcome back Adam Schaeuble, a podcasting powerhouse who's cracked the code on simplifying content creation while maximizing impact!Adam shares his journey of transforming his podcasting hobby into a thriving business that allows him to work just three days a week. Learn to:Simplify your content creation processEstablish yourself as an industry expertConvert more listeners into paying clientsGrow your email list effectivelyYou'll learn how Adam leverages these components to establish expert positioning, grow his audience, and convert listeners into clients!Enjoy! Check out Podcasting Business School https://www.podcastingbusiness.school/ Connect with Adam on Threads: https://www.threads.net/@podcastingbusinessschool?invite=0 Timestamped Overview:01:00 - Who is Adam Schaeuble?02:30 - The Secret to Podcast Growth & Monetization04:30 - The Podcast Growth Problem06:00 - Less But Better: Why Adam Cut His Workload & Grew Faster08:00 - Should You Be on Every Platform?09:30 - How Adam is Dominating Threads12:00 - Adam’s Content Flywheel (How It All Works Together)14:00 - The Newsletter Shift That Skyrocketed Open Rates16:30 - The #1 Problem Podcasters Face: No Clear Monetization Plan18:00 - The Ultimate CTA: Why Discovery Calls Convert Like Crazy20:30 - The “Magic Question” That Makes Selling Easy22:00 - The Best Podcast Format for Converting Listeners to Clients24:30 - Adam’s Ultimate Growth Tip: The Power of Testimonials25:30 - The BIGGEST AHA Moment: Lead Magnets Are Dead?27:00 - Final Thoughts & Podcasting Advice for Creators28:00 - Where to Connect with Adam29:00 - Join the Business Creator Club! Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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Mar 18, 2025 • 20min

We Spent Money on YouTube Ads for Our Podcast… Here’s What Happened!

Have you ever wondered if paid ads on YouTube can actually grow your podcast or content? Well, we finally put it to the test, and the results were way more interesting than we expected!Up until last week, we hadn’t touched YouTube ads. Everything we’ve done to grow Content Is Profit has been organic. So, we decided to give it a shot. What you’ll learn in this episode:✔️ Do YouTube ads actually work for growing a podcast?✔️ Why organic growth alone might not be enough anymore✔️ How YouTube’s Promotion Tab works & how to set it up 💡✔️ The biggest mistake people make when running YouTube adsDive in and see how you can make paid promotion work for you! 🔥 Join Business Creator Club – a community designed to help you grow your business with the right support system. businesscreator.clubEnjoy!Timestamped Overview:00:00 Growing Our Show: Audio to Video03:15 "Secrets to Successful Podcast Monetization"08:13 YouTube AI Promotion Strategy10:15 Strategies for Channel Growth16:25 Gamers Boost YouTube Traffic Quadruple17:21 Exploring Video Podcast Promotion StrategiesConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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36 snips
Mar 13, 2025 • 15min

What Type of Content Should You Create? Let’s Break It Down!

Creating content can be overwhelming with so many formats available. The hosts tackle the most crucial question to ask when selecting a content type. They share personal experiences from vlogging, including tips for filming in chaotic environments like theme parks. Discover how to simplify your content creation process and avoid common pitfalls. Plus, learn why producing content frequently can lead to more opportunities. If you're feeling lost in the content jungle, this discussion is a must-listen!
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Mar 11, 2025 • 24min

Simplifying Your Content Strategy For Maximum Impact

Ever felt like content creation is too complicated or too time-consuming? You’re not alone.In this episode, we're pulling back the curtain on a game-changing presentation we recently gave at a conference in Orlando, where we shared our 6 Content Levers Framework—the exact system that helped us publish 600+ episodes, land high-paying clients, and grow a business around content. Key #GoldenBoulders you don’t want to miss:-Understand how to serve your audience by removing friction in your content creation process-Learn the importance of high-frequency content and how it leads to more opportunities-Discover how to apply the six-lever framework to your specific business contextJoin the Business Creator Club (only $1/month!) for exclusive lessons, Q&A sessions, and a supportive community to help you grow. Sign up here 👉 https://businesscreator.club/ Tune in and enjoy!
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46 snips
Mar 6, 2025 • 1h 2min

How To Master Money Whoever You Are! ft Will Myers

In this engaging discussion, entrepreneur Will Myers shares his expertise in helping small businesses thrive online. He emphasizes the importance of mentorship and the vital role it plays in achieving financial freedom. The conversation dives into transforming detrimental money beliefs, viewing money as a game, and the principles of pivoting with profit. Will also reflects on his personal journey from humble beginnings to success, offering valuable insights on balancing work, life, and financial independence.
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17 snips
Mar 4, 2025 • 20min

How to CREATE (anything) with This Simple 5 Step Equation (E369 Rerun)

Discover a transformative five-step formula that streamlines content creation and boosts business efficiency. The hosts share actionable tips on defining constraints and generating ideas, making the creative process less overwhelming. They emphasize the joy found in podcasting, highlighting the importance of community engagement and feedback. This approach not only enhances productivity but also opens up new opportunities for creators. Tune in to unlock your potential and start dreaming bigger!

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