Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet

9 snips

Jul 29, 2025

Julie Bennett, co-founder of Lemonade Standers, is on a mission to teach financial literacy to teens through an engaging game. She shares her journey from realizing her kids' money challenges to creating a product that addresses those needs. Julie highlights the significance of community feedback in product development and ways to engage young audiences effectively. She emphasizes progress over perfection and innovative strategies for monetizing educational content. Her insights are a guide for aspiring entrepreneurs navigating the startup landscape.

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ANECDOTE

Son's Credit Card Lesson Spark

Julie Bennett's son mistook credit card usage for a way to buy candy at a birthday party.
This moment triggered a realization of the need to educate kids about credit and money.

INSIGHT

Credit Creates Immediate Urgency

Credit education creates urgency due to its direct impact on young adults' immediate lives.
Focusing on a pressing issue like credit captures attention better than broader financial literacy topics.

ADVICE

Test Products Live Early

Test your product or idea with live workshops to get immediate, honest feedback.
Kids especially give clear signals if something is boring or not engaging.

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Ever felt overwhelmed by the idea of launching a product or executing on a business concept? We certainly have… multiple times! Today we dive into the world of launching a financial product and entrepreneurship with Julie Bennett, co-founder of Lemonade Standers. Julie shares her journey from a personal revelation about her children's understanding of money to creating an innovative game that teaches credit literacy. Her story is a testament to the power of identifying a gap in the market and taking action, even when the product isn't perfect. The #GoldenBoulders from this episode you don’t want to miss: • The importance of teaching financial literacy to young people • How to test and validate your product idea before full-scale launch • Strategies for tapping into existing networks to grow your audience • The value of collaboration in business growth • Why progress trumps perfection in product development Julie's approach to building her business is a masterclass in entrepreneurial thinking. From hosting after-school programs to collaborating with established professionals, she demonstrates how to pivot and adapt your strategy based on market feedback. Join us for this enlightening conversation and learn how to navigate the entrepreneurial journey with confidence and purpose!

Timestamped Overview: [00:00] How Julie turned a birthday party moment into a business idea [03:00] The eye-opening conversation that sparked her mission [05:30] Julie’s background and why financial literacy became personal [08:15] Teaching kids through entrepreneurship and real-life lessons [10:00] Finding the gap: Why credit is the pain point for most families [13:45] Partnering with experts to scale and inject fun into learning [15:20] Transitioning from enrichment programs to scalable product [17:00] The challenge of keeping things fun and flexible for kids [19:00] How in-person feedback helped shape their product [21:30] The confidence to launch before it’s “perfect” [24:00] Leveraging the “Do The Thing” challenge model [26:50] Collaborating with aligned audiences to grow reach [28:45] Applying corporate strategy to entrepreneurial growth [31:00] Saying “no” to noise, focusing on one thing: credit [35:00] Why trying things (and failing fast) is part of the process

Connect with Julie:

Free community https://www.skool.com/lemonadestanders/about

Website https://www.lemonadestanders.org/

Linkedin https://www.linkedin.com/in/juliebennettseattle/

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