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Julie Bennett
Co-founder of Lemonade Standers, creating a game to teach financial literacy to teens and young adults. Passionate about empowering young people to make informed financial decisions.
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Jul 29, 2025
• 45min
Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet
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Julie Bennett, co-founder of Lemonade Standers, is on a mission to teach financial literacy to teens through an engaging game. She shares her journey from realizing her kids' money challenges to creating a product that addresses those needs. Julie highlights the significance of community feedback in product development and ways to engage young audiences effectively. She emphasizes progress over perfection and innovative strategies for monetizing educational content. Her insights are a guide for aspiring entrepreneurs navigating the startup landscape.
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