Content Is Profit Former HubSpot Director of Marketing Shares Timeless Frameworks to Grow Online
18 snips
Aug 7, 2025 Steph Smith, former Director of Marketing at HubSpot and author of Doing Content Right, shares her expertise on content creation and growth strategies. She reveals her simple yet effective research techniques that led to her podcast's 20,000 downloads in just six months. Steph discusses why not every business should dive into podcasting and emphasizes the importance of authenticity in content. Tune in for her insights on navigating the challenges of podcast growth while maintaining audience engagement and fostering genuine connections.
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Keep Your Identity Small
- Keeping your identity small unlocks new opportunities and prevents being trapped by sunk costs.
- Identity-driven decisions often prioritize past investments over current desires and future potential.
Define Success Before Leaps
- Define what success looks like before starting any big leap and set ambitious deadlines.
- Identify 3-5 criteria that mark success, then plan actions to meet those requirements.
Create Authentic Content
- Create content only about topics you know well and care about to reduce friction and increase authenticity.
- Express your ideas naturally to differentiate yourself and sustain content creation.
