Content Is Profit

If you have tuned into the Content Is Profit Podcast you’ll know how podcasting changed our business. And I’m sure in a few years we’ll say it changed our lives. Podcasting has changed Jeremy’s life as well. He went from listening to 8-hours of podcasts per day to building his own podcast production company and freeing himself from the 9 to 5 hustle while traveling to over 45 countries. Doesn’t that sound incredible? At this point, you might be asking yourself, “how did he do it?” That’s exactly what we set out to discover in this conversation! Some of the topics we covered were: 🎙Why It Is Important To Understand Pricing! 🎙When Consumptions Becomes Redundant. 🎙Do You Need To Market Your Marketing? Connect with Jeremy: https://counterweightcreative.co/ https://www.linkedin.com/in/jeremy-enns/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Marketing has been through a dramatic change in the last decade. In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines. Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educated than ever. Spending money can give you the edge when it comes to client acquisition, but it can also accelerate the rate at which people lose trust in your brand. That’s why marketers and entrepreneurs like Chris Do have been differentiating themselves from the pack. His “help-over-sell” approach has built him a trustworthy brand followed by millions; allowing him to educate and profit at the same time. In this conversation Chris shared with us: 📚 What Is The First Rule Of Learning? 📚 Specialist vs Generalist: Take Your Pick 📚 The “Help Over Sell” Mindset Change 📚 And Much More Connect with Chris: https://www.instagram.com/thechrisdo/?hl=en Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Get full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45liveAre you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content strategies due to frustration or lack of results.In this episode, we tackle the common pain points of content creation and introduce a game-changing approach that can revolutionize your online presence. Drawing from personal experience and years of trial and error, we share a simple yet effective framework that helped us break through our own content creation barriers. The 15-Minute Content Mastery ChecklistDiscover how to turn your daily moments into engaging content that attracts your ideal audience. This low-friction method focuses on: Identifying your high-energy moments for creation Embracing imperfection and live content Establishing a consistent publishing schedule Sparking meaningful conversations with your audience Why This Framework Works Low pressure: Remove the stress of editing and perfection Builds consistency: Create a habit of daily content creation Encourages engagement: Foster genuine connections with your audience Learn how to overcome common hurdles, find your content anchor, and make the process enjoyable. Whether you're a seasoned creator or just starting out, this episode provides actionable tips to help you establish a sustainable content routine.Key Takeaways: The importance of scheduling your content creation time How to leverage your daily experiences for content ideas Tips for maintaining consistency and overcoming perfectionism Strategies for engaging with your audience authentically Don't miss the bonus checklist at the end of the episode, offering a step-by-step guide to implementing this framework in your own business.Ready to break free from content creation frustrations and start building a meaningful online presence? Tune in now and take the first step towards content mastery.Timestamped Overview:[00:00] — The Studio Story That Sparked This Episode[04:00] — How 45 Live Changed Everything: Our First Real Breakthrough[07:00] — The Low-Friction Framework You Can Use Today[10:00] — Why Going Live Works (And How to Make It Simple)[14:00] — The 15-Minute Checklist Revealed: Tips, Triggers, and Tools[22:00] — Final Thoughts: Publishing is Simpler Than You ThinkConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Get ready to elevate your content game with insights for 2025! Discover the social media platforms that will dominate, from TikTok's surge to Facebook's comeback. Dive into the world of micro-influencers, who are rocking B2B and B2C marketing, and learn how creative freedom leads to better engagement. We'll tackle the challenges of staying relevant in a fast-paced digital landscape and even discuss the potential rise of AI-generated influencers. Equip yourself with strategies that real brands are using to crush their content goals!

Visual storytelling is becoming essential as short-form videos rise in popularity. Podcasting continues to dominate, offering brands immense potential for engagement. The blend of storytelling and trend awareness is exemplified by companies like Casio. Niche influencer marketing is demonstrating surprising ROI, emphasizing its value in modern strategies. Additionally, AI is stepping into the marketing spotlight, reshaping how brands connect with their audience. Learn how to harness these trends to elevate your brand's presence!

In this conversation with William Gasner, co-founder of StackInfluence, listeners learn how micro-creators are revolutionizing influencer marketing. William discusses why brands favor smaller creators, emphasizing authenticity over perfection. He shares tips for creators to monetize their influence even with modest followings and explores the changing landscape of content quality. The episode also highlights the importance of testing strategies over seeking perfection, making it a must-listen for both brands and aspiring creators.

Discover the top five B2B marketing strategies set to dominate in 2025! The conversation highlights the transformative role of AI, from creating multimodal campaigns to enhancing customer experiences. Get insights on automating strategy execution with AI agents and the importance of personality-driven content. Learn why aligning your brand values with your messaging is essential for authenticity. Plus, don’t miss the chance to join a challenge aimed at boosting your content strategy!

Discover the future of B2C marketing with eye-opening strategies for 2025. User-generated content is making waves, demonstrated by a chocolate brand that took the internet by storm. Learn how to effectively showcase your brand's values. Dive into the AI revolution, where one idea can become diverse content without burnout. Find out why DMs are becoming essential for customer service, creating loyal fans. Finally, explore tools that allow you to track ROI without drowning in spreadsheets. Get ready to stay ahead in the digital landscape!

Join Phill Agnew, host of the Nudge Podcast and a senior product marketer at Buffer, as he dives into the fascinating interplay between behavioral science and marketing. Discover the thin line between influence and manipulation in marketing strategies. Phill unpacks powerful concepts like the halo effect and scarcity, revealing how these nudges shape consumer behavior. He shares practical insights on price anchoring and ethical marketing tactics, making this a rich conversation for anyone interested in the psychology behind consumer decisions.

YouTube is gearing up for transformative changes that will redefine content creation and monetization. Creators are becoming media powerhouse startups, rivaling traditional entertainment. The discussion includes leveraging YouTube's latest features, emphasizing the importance of global audiences, and how AI can enhance creativity without replacing it. With real-world examples, listeners learn how to scale their platforms and adapt to evolving viewer habits. Get ready to embrace the future of content with these strategic insights!