Content Is Profit

Behind the Scenes of a 7 Figure Publishing Machine, Myths About Niching Down & Standout Even in Crowded Markets with John Lee Dumas

10 snips
Nov 25, 2025
Join John Lee Dumas, the podcasting powerhouse behind Entrepreneurs on Fire, as he spills the secrets to building a successful podcast brand. He shares why daily publishing can set you apart in a crowded market and explains the importance of niching down to achieve traction. John discusses overcoming imposter syndrome by showing vulnerability and the power of authenticity. Plus, hear how he transformed a passion into a money-generating machine and fostered a loyal community through consistent engagement. Tune in for a dose of inspiration!
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ADVICE

Own An Unfilled Market Void

  • Find an unsolved problem in your market and become the number-one solution for it.
  • If nobody fills that void, dominate it to become the only game in town.
ANECDOTE

Launched A Daily Interview Show

  • John launched a seven-day-a-week show because he wanted more interviews than weekly shows.
  • He dominated the space by being the only daily entrepreneurial interview podcast at launch.
ANECDOTE

Network Built By Daily Guests

  • John credits interviewing 365 entrepreneurs a year for rapid network growth.
  • He used those guest relationships to get publicity and accelerate his business early on.
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