Content Is Profit Are You Leading Your Business... or Just Running in Circles? The #1 Mistake CEO’s Make & How To Solve It with Katie Richardson
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Nov 13, 2025 In this enlightening discussion, Katie Richardson, an executive coach and founder focused on helping CEOs develop effective business operating systems, shares critical insights. She reveals the top mistake CEOs make: staying entrenched in a 'doing' mindset instead of embracing leadership. Using a safari metaphor, Katie illustrates the importance of having a clear vision to avoid aimless wandering. She also dives into frameworks for diagnosing team dysfunction and stresses the significance of inner alignment for effective leadership.
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Update Your Operating System To Lead
- CEOs often keep doing the work that built the business instead of evolving into leaders.
- Growing a company requires updating your operating system to lead differently than you did as a doer.
Safari Story: Why A North Star Matters
- Katie shares an African safari example where walkers drift in circles without a horizon point.
- That illustrates why leaders need a North Star to prevent drifting and keep the team aligned.
When Guilt Undermines Delegation
- Katie describes a founder who jumped in and took back a meeting instead of letting his hire run it.
- That guilt disempowered the new hire and trained the team to rely on the founder as the silver bullet.