Content Is Profit

Visual storytelling is becoming essential as short-form videos rise in popularity. Podcasting continues to dominate, offering brands immense potential for engagement. The blend of storytelling and trend awareness is exemplified by companies like Casio. Niche influencer marketing is demonstrating surprising ROI, emphasizing its value in modern strategies. Additionally, AI is stepping into the marketing spotlight, reshaping how brands connect with their audience. Learn how to harness these trends to elevate your brand's presence!

In this conversation with William Gasner, co-founder of StackInfluence, listeners learn how micro-creators are revolutionizing influencer marketing. William discusses why brands favor smaller creators, emphasizing authenticity over perfection. He shares tips for creators to monetize their influence even with modest followings and explores the changing landscape of content quality. The episode also highlights the importance of testing strategies over seeking perfection, making it a must-listen for both brands and aspiring creators.

Discover the top five B2B marketing strategies set to dominate in 2025! The conversation highlights the transformative role of AI, from creating multimodal campaigns to enhancing customer experiences. Get insights on automating strategy execution with AI agents and the importance of personality-driven content. Learn why aligning your brand values with your messaging is essential for authenticity. Plus, don’t miss the chance to join a challenge aimed at boosting your content strategy!

Discover the future of B2C marketing with eye-opening strategies for 2025. User-generated content is making waves, demonstrated by a chocolate brand that took the internet by storm. Learn how to effectively showcase your brand's values. Dive into the AI revolution, where one idea can become diverse content without burnout. Find out why DMs are becoming essential for customer service, creating loyal fans. Finally, explore tools that allow you to track ROI without drowning in spreadsheets. Get ready to stay ahead in the digital landscape!

Join Phill Agnew, host of the Nudge Podcast and a senior product marketer at Buffer, as he dives into the fascinating interplay between behavioral science and marketing. Discover the thin line between influence and manipulation in marketing strategies. Phill unpacks powerful concepts like the halo effect and scarcity, revealing how these nudges shape consumer behavior. He shares practical insights on price anchoring and ethical marketing tactics, making this a rich conversation for anyone interested in the psychology behind consumer decisions.

YouTube is gearing up for transformative changes that will redefine content creation and monetization. Creators are becoming media powerhouse startups, rivaling traditional entertainment. The discussion includes leveraging YouTube's latest features, emphasizing the importance of global audiences, and how AI can enhance creativity without replacing it. With real-world examples, listeners learn how to scale their platforms and adapt to evolving viewer habits. Get ready to embrace the future of content with these strategic insights!

Discover six powerful strategies to enhance your content visibility across platforms! This episode emphasizes the impact of cross-platform syndication and explains how strategic collaborations can boost your authority. Learn how story swaps and joint interviews can create engaging partnerships. Also, explore the importance of thought leadership and performance metrics in improving reach. Plus, get insider tips on two bonus tactics that can significantly elevate your visibility without breaking the bank!

This heartfelt discussion dives into the hidden struggles that creators face on their journey. It emphasizes the power of embracing your uniqueness and turning it into a strength. Overcoming the fear of publishing is key, and personal stories illustrate how taking action can spark inspiration. Listeners are encouraged to stop overthinking and start sharing their valuable messages. A call to connect with a community of like-minded creators rounds off this motivational conversation, reminding everyone that their contributions truly matter.

Are you struggling to grow your podcast audience and turn your content into a profitable venture? In this episode of Content is Profit, we welcome back Adam Schaeuble, a podcasting powerhouse who's cracked the code on simplifying content creation while maximizing impact!Adam shares his journey of transforming his podcasting hobby into a thriving business that allows him to work just three days a week. Learn to:Simplify your content creation processEstablish yourself as an industry expertConvert more listeners into paying clientsGrow your email list effectivelyYou'll learn how Adam leverages these components to establish expert positioning, grow his audience, and convert listeners into clients!Enjoy! Check out Podcasting Business School https://www.podcastingbusiness.school/ Connect with Adam on Threads: https://www.threads.net/@podcastingbusinessschool?invite=0 Timestamped Overview:01:00 - Who is Adam Schaeuble?02:30 - The Secret to Podcast Growth & Monetization04:30 - The Podcast Growth Problem06:00 - Less But Better: Why Adam Cut His Workload & Grew Faster08:00 - Should You Be on Every Platform?09:30 - How Adam is Dominating Threads12:00 - Adam’s Content Flywheel (How It All Works Together)14:00 - The Newsletter Shift That Skyrocketed Open Rates16:30 - The #1 Problem Podcasters Face: No Clear Monetization Plan18:00 - The Ultimate CTA: Why Discovery Calls Convert Like Crazy20:30 - The “Magic Question” That Makes Selling Easy22:00 - The Best Podcast Format for Converting Listeners to Clients24:30 - Adam’s Ultimate Growth Tip: The Power of Testimonials25:30 - The BIGGEST AHA Moment: Lead Magnets Are Dead?27:00 - Final Thoughts & Podcasting Advice for Creators28:00 - Where to Connect with Adam29:00 - Join the Business Creator Club! Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Have you ever wondered if paid ads on YouTube can actually grow your podcast or content? Well, we finally put it to the test, and the results were way more interesting than we expected!Up until last week, we hadn’t touched YouTube ads. Everything we’ve done to grow Content Is Profit has been organic. So, we decided to give it a shot. What you’ll learn in this episode:✔️ Do YouTube ads actually work for growing a podcast?✔️ Why organic growth alone might not be enough anymore✔️ How YouTube’s Promotion Tab works & how to set it up 💡✔️ The biggest mistake people make when running YouTube adsDive in and see how you can make paid promotion work for you! 🔥 Join Business Creator Club – a community designed to help you grow your business with the right support system. businesscreator.clubEnjoy!Timestamped Overview:00:00 Growing Our Show: Audio to Video03:15 "Secrets to Successful Podcast Monetization"08:13 YouTube AI Promotion Strategy10:15 Strategies for Channel Growth16:25 Gamers Boost YouTube Traffic Quadruple17:21 Exploring Video Podcast Promotion StrategiesConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.