Honoring Steve Sims: The Power of "I CAN" And How To Make Things Happen!

Jul 15, 2025

Steve Sims, renowned coach and bestselling author known as the 'Real Life Wizard of Oz', shares his remarkable journey of making dreams a reality. He discusses the transformative 'I CAN' mindset that empowers individuals to confront fears and embrace risk. The conversation emphasizes the importance of surrounding oneself with a positive social circle and highlights the concept of selfishness as essential for personal empowerment. Listeners are inspired to take bold actions and prioritize their well-being to create meaningful impacts in their lives.

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ANECDOTE

Steve's "Go For Stupid" Mindset

Steve Sims started his business to talk with rich people and learn how they had money.
His fearless "go for stupid" mindset helped him do magical things for powerful people and now he teaches this approach.

ADVICE

Sell Value Over Price

Focus on selling high-value solutions to customers who can afford your price.
Stop arguing over price by demonstrating the true value of your service or product.

INSIGHT

Fear of Laughter Limits Success

Fear of being laughed at holds many entrepreneurs back from success.
Those who innovate are often ridiculed before they are applauded, but this fear prevents growth.

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This week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims. Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations.

More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals.

Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands!

Do you know anyone that’s worked with Sir Elton John or Elon Musk? Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen. His “I Can” mindset has inspired many to go fight for what they want. He is known as “the Real Life Wizard of Oz”. His skill for making things happen allowed him to build the world's leading experiential concierge firm. Steve is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible. Also, he recently published his book: Bluefishing. In this conversation, we explored: 🐟Developing A “Go For Stupid” Attitude! 🐟The Most Valuable Question You Could Ask 🐟The Real Definition Of “Hell” 🐟And Much More! Enjoy!

Steve's Legacy:

https://www.stevedsims.com/

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