Austin Ford, founder of Atomic Offers, shares his journey from struggling personal trainer to high-ticket offer expert. He reveals his secret to creating irresistible offers that boost client loyalty and profitability. Listeners will learn about the "anti-resentment price" and the importance of market selection. Austin also emphasizes effective communication strategies that resonate with customers. Plus, he shares a fascinating anecdote on personal branding through 'peacocking' at events. Tune in for valuable insights to transform your business!
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question_answer ANECDOTE
Austin's High-Ticket Turning Point
Austin Ford struggled as an online personal trainer initially and paid $5K for a high-ticket coaching program that changed his perspective.
This investment inspired him to shift focus from training to mastering high-ticket offer creation and sales.
question_answer ANECDOTE
$300K Day from $3K Offer
Austin helped a client launch a $25K high-ticket real estate offer resulting in a $300K sales day.
The client previously only sold a $3K offer, showing the power of proper pricing and offer creation.
insights INSIGHT
The 10x Pricing Principle
Price your offers at a 10x multiple of the value you provide to truly capture their worth.
People pay because your offer is worth more than the money exchanged, not just because it's worth the price.
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Ever wondered how to create a high-ticket offer that transforms your
business and your clients' lives?
Today we sit down with Austin Ford, the mastermind behind Atomic Offers,
to uncover the secrets of crafting irresistible, high-value, lip
licking, tasty offers..
Austin shares his journey from struggling online personal trainer to
offer creation expert, including the pivotal moment when he facilitated a
$300,000 sales day for a client.
You'll discover why offer creation is the key to wealth creation and how
to communicate the true value of your services.
Don’t miss this #GoldenBoulders… they will make you thousands…
literally:
- How to price offers for maximum profitability and client satisfaction
- Understand the "anti-resentment price" concept so we don’t end up
hating our customers.
- Discover these hidden elements that help us pick the right market
- How to communicate your offer so people buy!
Juicy Juicy!
Plus, we’ll be waiting for you at our Atomic Offers Party live on Zoom
on July 10th - Spots are limited! Click here 👉 ttps://atomicoffersparty.com/luis
Let’s go make some money yes??
Timestamped Overview:
00:00 – Introduction: Who is Austin Ford and what’s coming on June 10
01:30 – How a $48K service turned into $16M of ARR for one client
03:25 – The power of personal branding and “peacocking” at events
06:50 – Austin’s journey: from struggling personal trainer to offer wizard
10:15 – What clicked after buying his first $5K offer (and how it changed everything)
13:40 – The psychology of pricing: 10x rule and why adding more is the wrong move
17:05 – Why most people fail with high-ticket offers: not price, but poor communication
20:30 – The “Do You Know?” contrast framework that positions premium value
23:55 – The anti-resentment price: charging enough to love your work
27:00 – Serving the wrong market? Why it’s more important than your actual offer
28:45 – Ice cream shop vs. dentist: the story that proves offer ≠ outcome
30:45 – Extracting real value from your current offer (you’re closer than you think)
32:00 – Why prepared markets buy more—and how to warm them up
33:30 – The magic of rephrasing: from generic value to “tell me more”
35:00 – What’s coming next: Atomic Offers Party live breakdown on July 10th https://atomicoffersparty.com/luis
Content Is Profit