Content Is Profit Why 40% of Business Content Actually Hurts Your Sales (And How to Fix It) with Amanda Holmes
Aug 21, 2025
Join Amanda Holmes, CEO of Chet Holmes International and daughter of the legendary sales strategist, as she dives into the shifting landscape of marketing. She discusses how to create content that genuinely drives sales, the vital need to rethink our understanding of audiences, and the innovative inverted buyer's pyramid. Amanda also shares her emotional journey in revising The Ultimate Sales Machine, honoring her father's legacy while showcasing strategies that help businesses succeed in today's chaotic digital world.
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Episode notes
Hospital Nights Shaped The New Chapter
- Amanda described caring for her father during his leukemia and how his hospital reflections reshaped the book's final chapter.
- She wrote and rewrote chapter 13 many times until it captured his changed perspective and legacy.
Choose Authenticity Over Small Concessions
- Trust instincts for meaningful content choices even if publishers push minimal edits.
- Choose authenticity over appeasing gatekeepers when a deeper message matters.
Marketing Multiplied — Fundamentals Matter
- Marketing mediums have exploded: businesses now juggle roughly twice as many channels as 15 years ago.
- Rapid new-medium adoption forces marketers to focus on fundamentals, not just platform tactics.
