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Why 40% of Business Content Actually Hurts Your Sales (And How to Fix It) with Amanda Holmes

Content Is Profit

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Revolutionizing Marketing with the Inverted Buyer's Pyramid

This chapter explores the inverted buyer's pyramid, a marketing framework that reveals the limitations of traditional methods in engaging prospects. It emphasizes the importance of understanding pain points and crafting a compelling story to effectively connect with a wider audience and improve sales strategies.

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