Content Is Profit Why Your Podcast Isn’t Growing w/ Seth Silvers (Alex Hormozi Podcast Producer)
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Feb 25, 2025 Seth Silvers, CEO of Story On Media and Marketing, has collaborated with stars like Alex Hormozi and Mark Cuban. He dives into the three essential podcast types crucial for business evolution. Seth unveils the secret metrics in Spotify that can accelerate growth and stresses the importance of the middle of the funnel in podcast strategy. He also discusses the impact of AI in podcasting—innovation or mere imitation? Tune in for insightful tips on data, audience clarity, and mastering impactful content!
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Podcast Foundation
- Define your podcast's audience, their problems, and matching content.
- Create a clear offer, a way for your audience to engage further.
Podcast Types and Success
- Podcasts can be your business, support your business, or be a hobby.
- Define success based on your podcast's purpose, considering downloads, revenue, or enjoyment.
Premature Podcasting
- Seth recounts advising businesses against premature podcast investments.
- Early-stage businesses should prioritize core operations and product-market fit before heavy marketing spends.