Content Is Profit
Why Your Podcast Isn’t Growing w/ Seth Silvers (Alex Hormozi Podcast Producer)
Feb 25, 2025
Seth Silvers, CEO of Story On Media and Marketing, has collaborated with stars like Alex Hormozi and Mark Cuban. He dives into the three essential podcast types crucial for business evolution. Seth unveils the secret metrics in Spotify that can accelerate growth and stresses the importance of the middle of the funnel in podcast strategy. He also discusses the impact of AI in podcasting—innovation or mere imitation? Tune in for insightful tips on data, audience clarity, and mastering impactful content!
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Quick takeaways
- Understanding the three types of podcasts is crucial for aligning your content strategy with your business goals and stage.
- Leveraging detailed metrics from platforms like Spotify can empower podcasters to refine content and enhance audience engagement effectively.
Deep dives
The Importance of Podcast Growth
Creating a podcast is only part of the equation; growing the show is equally crucial. Many podcasters mistakenly focus solely on publishing episodes without considering how to expand their audience. A stagnant show may indicate underlying issues that need addressing to foster growth. This highlights the necessity of developing strategies for audience engagement and retention beyond just episode releases.
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