Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Why I Stopped Measuring Podcast Success Based on Downloads

Jul 17, 2024

Challenging the norm of measuring podcast success based on downloads, this episode encourages setting new goals and measuring progress differently to stay motivated and true to your vision. Host discusses the limitations of traditional metrics and advocates for valuing engagement, creativity, and personal growth in podcasting.

18:38

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Quick takeaways

Success in podcasting should not be solely measured by downloads, reviews, or rankings.

Focusing on personal growth and authenticity is crucial for sustainable podcasting success.

Deep dives

Redefining Success Metrics

The podcast challenges the traditional measure of success in podcasts emphasizing that metrics like downloads, reviews, and rankings are not definitive indicators of a show's impact. The host shares personal experiences of chasing high download numbers and positive reviews, highlighting the false sense of accomplishment they initially brought. By shifting focus to action-based goals and self-improvement, the host advocates for measuring success against one's own progress rather than external benchmarks, promoting continuous growth and authenticity.

Redefining Podcast Success Beyond Download Numbers

17min

Redefining Podcast Success Metrics and Fostering a Healthier Podcasting Environment

2min

Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success.

The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values.

If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's make your business bingeworthy.

0:00 - Using Your Podcast as a Powerful Tool for Business Growth

2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads

4:50 - Why Measuring Your Success by Downloads Alone Is Misleading

7:47 - Setting Activity-Based Goals that Drive Podcast Growth

12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

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