Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen

Sep 5, 2024

Zach Kristensen, a fellow podcaster known for successfully relaunching his show and ranking on the Apple Podcast charts, shares his insights. He debunks the myth that big download numbers are necessary for success. Zach discusses the challenges he faced while refining his message to better align with audience needs. He explores the power of storytelling to enhance engagement and emphasizes the importance of redefining success metrics to focus on meaningful connections rather than just downloads.

16:26

Creator website

Episode guests

Zach Kristensen

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Relaunching a podcast with a focus on current audience challenges and precise messaging can significantly improve engagement and attract listeners.

Focusing on converting listeners into clients rather than obsessing over download numbers is crucial for achieving podcast success and visibility.

Deep dives

Relaunching for Success

Rebranding and relaunching a podcast can lead to significant changes in audience engagement and download metrics. A podcaster shared that his previous show struggled to gain traction, receiving only 30 to 40 downloads per episode. Through the relaunch process, he discovered the importance of aligning content with the current needs and issues faced by his target audience. By focusing on their present challenges rather than speaking to them from a future perspective, he was able to clarify his messaging and attract more listeners.

Intro

2min

Understanding Audience Needs for Successful Podcasting

3min

Enhancing Listener Engagement Through Specific Storytelling

2min

Podcast Launch Success and Future Goals

5min

The Necessity of Slowing Down for Podcast Growth

5min

Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect.

We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s make your business bingeworthy.

0:46 - How to Grow a Top Podcast Without a Big Audience
2:32 - How to Leverage Your Existing Episodes for Faster Growth
6:37 - The Surprising Launch Results That Prove Download Numbers Are Deceiving
9:14 - Why Rebranding Could Be Your Podcast's Game Changer
13:11 - Strategic Shifts That Keep Your Listeners Hooked (and Coming Back)

Episode Links:

Check out Zach’s podcast: Your Path to Publish
Connect with Zach

→ This episode was recorded on the Deity VO-7U

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

Liked this episode? Share it and tag @thecourtneyelmer!

Love this show? Say thanks by leaving a review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

NEW! Schedule a 1:1 Podcasting Strategy Call w/ Courtney (60-min paid session).

Curious about PodLaunch®? Book a Free Discovery Call to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more