Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This) | Kelly Mosser

Oct 30, 2024

Kelly Mosser, founder of Hell Yes Media and a podcast guesting expert, challenges the common belief that appearing on podcasts will automatically grow your audience. She uncovers why most guest slots yield little ROI and highlights crucial mistakes made before the interview even starts. Kelly shares strategies for crafting effective calls to action that convert listeners into followers. She also advocates for the concept of a 'podcast tour' to maximize results and make guesting efforts more impactful. Get ready for actionable insights!

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Intro

00:00 • 5min

Maximizing Impact: Crafting Effective Calls to Action

04:53 • 8min

Strategic Podcast Tours

12:51 • 4min

Strategic Podcast Guesting: From Pitching to Positioning

17:05 • 5min

Mastering Podcast Guesting and Hosting Strategies

22:04 • 2min

You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.

In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.

So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let’s make your business bingeworthy.

0:02 - Why Podcast Guesting Isn’t Growing Your Audience

1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts

6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert

13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)

17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting

Episode Links:

The Profitable Podcast Tour
Check out Kelly’s Podcast: Aligned Success
Connect with Kelly: Website | Instagram | LinkedIn

Other Episodes You’ll Enjoy:

The Real Reason Most Guests Don’t Share Their Episode (and How to Fix It)

→ This episode was recorded on the Deity VO-7U

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