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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This) | Kelly Mosser
Oct 30, 2024
Kelly Mosser, founder of Hell Yes Media and a podcast guesting expert, challenges the common belief that appearing on podcasts will automatically grow your audience. She uncovers why most guest slots yield little ROI and highlights crucial mistakes made before the interview even starts. Kelly shares strategies for crafting effective calls to action that convert listeners into followers. She also advocates for the concept of a 'podcast tour' to maximize results and make guesting efforts more impactful. Get ready for actionable insights!
24:03
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Quick takeaways
- Podcast guesting requires a strategic approach that focuses on offering unique value and aligning with business goals for better audience growth.
- A well-defined call to action is essential for guiding listeners post-interview, ensuring they understand the next steps and increasing engagement.
Deep dives
Understanding Podcast Guesting for Maximum ROI
Podcast guesting can be an effective strategy for growing an audience, but many experience low returns on their efforts. A key reason for this lack of return is the absence of a structured strategy for guest appearances. Rather than simply focusing on getting booked on popular podcasts, it’s essential to evaluate what unique value can be offered to the audience, aligning that with the goals of your business. The most successful guest appearances start with a clear understanding of the conversation that best positions the guest's expertise and how it relates to their own podcast content.
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