You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.
In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.
So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let’s make your business bingeworthy.
0:02 - Why Podcast Guesting Isn’t Growing Your Audience
1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts
6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert
13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)
17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting
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