Kelly Mosser, founder of Hell Yes Media and a podcast guesting expert, challenges the common belief that appearing on podcasts will automatically grow your audience. She uncovers why most guest slots yield little ROI and highlights crucial mistakes made before the interview even starts. Kelly shares strategies for crafting effective calls to action that convert listeners into followers. She also advocates for the concept of a 'podcast tour' to maximize results and make guesting efforts more impactful. Get ready for actionable insights!