Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Which Podcast Ad Strategies are Right For Your Show? | Mike Wiston

Oct 17, 2024

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Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working.

In this episode, I’m back with Mike Wiston from MowPod to dive into the tactical side of using paid ads to grow your podcast. Mike breaks down the different types of podcast ads and explains why not all ads are created equal when it comes to listener growth, to help you decide which ads are right for your show.

So if you want to make your podcast ads count and learn which ad strategies can help you reach more listeners, hit play and let’s make your business bingeworthy.

0:01 - Why Podcast Ads Are Not One Size Fits All

4:10 - Podcast Ad Fatigue and What It Means for Your Strategy

7:10 - Choosing the Right Ad Targeting to Reach More Listeners

11:15 - How to Track Retention and Tell If Your Ads Are Working

15:45 - Why Your Ads Aren’t Converting and How to Fix It

Episode Links:

Want to save on your next MowPod ad campaign? Use our discount link

Other Episodes You’ll Enjoy:

The Biggest Mistakes Podcasters Make with Paid Ads

→ This episode was recorded on the Deity VO-7U

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