

Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books

Jan 25, 2024 • 25min
233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech
Jeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law Group (@MyGuardianLaw) into a client-centric machine fueled by transparency, service, and trust.PIMConGet your tickets for PIMCon HERE.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteJeff Solomon LinkedInGuardian Law Group WebsiteGuardian Law Group Instagram What’s in This Episode:
Who is Jeff Solomon?
How to set objective KPIs to propel a firm forward.
Why consistency beats tricks in the long game of referrals.
Should your firm own or rent office space?
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jan 18, 2024 • 28min
232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend
What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst meteoric company growth. LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteJacob Baadsgaard LinkedInDisruptive Advertising Website Disruptive Advertising LinkedInDisruptive Advertising Facebook Jacob Baadsgaard InstagramBook: Profit First by Mike MichalowiczJacob’s first episode on PIMWhat’s in This Episode:
Who is Jacob Baadsgaard?
How to get an organization of 160 people rowing in the same direction.
How to approach labor-based leverage.
How to develop better humans at your company.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jan 11, 2024 • 19min
231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm
Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a steady stream of referrals, enabled her to take on complex cases, and positioned her as a top legal authority. Whether you're looking to elevate your practice, grow your bottom line, or simply gain recognition as a legal leader, Asten provides a framework.LinksWant to hear more from elite personal injury lawyers and industry-leading marketers?Follow us on social media for more.Rankings.io InstagramChris Dreyer InstagramRankings.io TwitterRankings.io WebsiteAsten Hall LinkedInAsten Hall Firm Website Asten Hall InstagramAsten Hall FacebookWhat’s in This Episode:
Who is Asten Hall?
How did she approach capital when starting her firm?
How she has found success in grassroots marketing.
How boutique law firms think about accepting cases.
Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-CuthbertAdditional Episodes You Might Enjoy
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
96. Brian Dean, Backlinko — Becoming a Linkable Source
83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Jan 4, 2024 • 37min
230. Joe Ruotolo, Intaker — Capture and Convert More Leads: Video Powered Live Chat
Guest Joe Ruotolo, expert in leveraging chat tools for lead capture and conversion, discusses the importance of live chat for law firms. Topics include qualifying potential clients, data collection for growing firms, lead conversion using chat and video, and building client journeys with tailored chat automations.

Dec 28, 2023 • 39min
229. Happy Holidays From PIM and Rankings
Host Chris Dreyer reflects on a successful year and announces the upcoming Personal Injury Mastermind Conference in 2024. The podcast discusses employee retention, optimism, and effective communication strategies. It explores the significance of referrals, remote work culture, and employee appreciation. Listeners are encouraged to learn more about the speaker's book and tools for enhancing their firms.

Dec 22, 2023 • 54min
228. James Helm, TopDog Law — Pt.2 Supercharged Intake: From Info Gatherers to Contract Closers
James Helm, CEO of TopDog Law, shares proven methods to transform intake staff into contract closers through targeted sales training and technology. Topics include selecting the right CRM technology, overcoming objections, ramping up an intake person for a call center, starting a new case and communicating with clients, strategies and frequency of follow-up in sales, improving the intake process, addressing common objections, and tips for client communication.

Dec 21, 2023 • 51min
227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
James Helm, CEO of TopDog Law, shares the secrets behind the explosive growth of his personal injury law firm. He discusses the power of creativity over big budgets in advertising, the importance of strategic alliances, and selecting the right marketing channels. James emphasizes the significance of tracking metrics and building win-win referral relationships. Get ready to learn from the current alpha dog of legal advertising!

Dec 14, 2023 • 32min
226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition
"226. Darl Champion, The Champion Firm — From Dependence to Dominance: Own Your Marketing and Leap from Referrals to Direct Client Acquisition" features Darl Champion, who transitioned from reliance on a single referral source to investing in digital marketing for direct client acquisition. The podcast covers topics like diversifying case sources, the benefits of digital marketing, the importance of a blended business model, and the significance of content, links, and local strategy in marketing. Darl also discusses the criteria for selecting cases and the importance of segmenting by specialty and case size.

Dec 7, 2023 • 30min
225. Darren Miller, D. Miller & Associates — Dream Big, Scale Smart: Unapologetic Branding, Delegation, and Mass Torts
Darren Miller, firm owner with 63,000 active clients, shares tips on scaling a personal injury practice. Topics include delegation, mass tort cases, diversification, expansion, and unique marketing strategies. Emphasizes the importance of authenticity, building a strong team, and standing out from competitors.

Nov 23, 2023 • 25min
223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way
Alreen Haeggquist, owner of Haeggquist & Eck, shares insights on bootstrapping and hustling for early revenue, retaining talent, and embracing marketing like SEO, branding, and storytelling through books. She highlights the challenges and motivations of starting her own law firm, the importance of marketing for lawyers, and the significance of creativity, networking, and reinvestment for gradual growth.


