You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down.

Today’s guest can help you do just that. Joshua C Lisec (@joshualisec) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too.

Today, Joshua breaks down his three-phase system that consistently builds authority. 

Tools in this Episode:

Three phases of writing an Authority Book —

• Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most.
• Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide. 
• Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients. 

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What’s in This Episode:

• Who is Joshua Lisec?
• How can a ghostwriter help speed up the process to becoming an authority?
• What to so when the assembly line approach fails in book production?
• How to write a book that is in the 99th percentile of persuasion.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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