

Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books

Jul 24, 2025 • 32min
340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong
Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history.
Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s also what makes him one of the most respected courtroom tacticians in the country.
In this conversation, Eric shares:
How he’s built a thriving practice around simplicity and selectivity
The mental and emotional toll of high-stakes litigation — and how he manages it
Why stepping away from the noise can sharpen your edge in trial
And how generosity, rest, and storytelling shape the way he wins
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Jul 21, 2025 • 1h 7min
339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor
In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals.
Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift.
You’ll learn:
How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing)
The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata
How to structure your pages and links to earn AI citations
What not to do when optimizing for LLMs—and what to do instead
13 real tactics you can apply today to boost both rankings and AI visibility
UP NEXT: What if you could show up where your competitors can’t? Even without a massive ad budget?
Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you’ll learn why it’s the missing link in your digital ad stack—and how to use it to sign more cases.
Chris Dreyer and Brianna Sudbury break down:
How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more
Why most PI firms ignore this channel—and how that gives you a major advantage
9 steps to launching your own programmatic campaign without a full media team
When: July 29, 2025Time: 2 PM CST
Save your spot at rankings.io/webinars
Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jul 17, 2025 • 38min
338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.
In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.
You’ll learn:
Why client service—not ad spend—is Michael’s growth engine
How SmartAdvocate and custom GPTs drive consistency across six offices
What B2B lawyering looks like in an age of consolidation
How to maintain trust and transparency with high-volume referral partners
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Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jul 10, 2025 • 19min
337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez
Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads.
How? By breaking every “rule” of modern law firm growth.
This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked tactics that are actually working in saturated markets.
What You’ll Learn:
The gritty early days of bootstrapping his solo firm in Miami
How word-of-mouth and personal branding landed his first major wins
Why he refuses to outsource intake—and what that means for referrals
The 50-60 case ceiling every solo should watch for
His vision for going from scrappy to specialized
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jul 3, 2025 • 23min
336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin
Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it.
In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.
What You’ll Learn:
How filing within 72 hours changes everything
How to turn any client into a 10/10 and build bulletproof cases
The T.R.I.A.L. method that exposes defense vulnerabilities before they’re ready
How Andy built a bonus system around verdicts, not just wins
Why short trials lead to bigger outcomes and happier juries
Hit subscribe if you like what you hear.
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Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 26, 2025 • 31min
335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling
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When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork.
Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people.
In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.
What You’ll Learn:
How to identify and overcome the hidden bottlenecks slowing your growth
Why building your own solutions can give you an edge competitors can’t match
The role of AI in freeing your team—and your time—to focus on clients
How to align your marketing, technology, and vision to hit your biggest goals
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 19, 2025 • 32min
334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader
Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning.
What You’ll Learn:
Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues.
Where to invest in intake for the best ROI.
How more calls can double your signed cases.
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 17, 2025 • 55min
333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny
We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short.
In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now.
UP NEXT: AI Optimization for Lawyers: Search Has Changed. Most PI Firms Haven’t.
If your firm doesn’t have a plan to adapt to AI-driven search, it won’t be long before the flow of signed cases dries up.
Date: June 24, 2025
Time: 12 PM - 1 PM CST
WHERE: Rankings.io/Webinars
Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.
Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 12, 2025 • 41min
332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill
Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again.
As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation.
If you’re serious about scaling, this is a blueprint you can’t ignore.
You’ll learn:
Why most firms stall at 7 or 8 figures—and how to break through
How brand can attract not just clients, but elite trial lawyers
The overlooked power of streaming ads (for pennies per view)
What “unreasonable success” actually takes—and why it’s worth it
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 5, 2025 • 30min
331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel
What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad.
Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing.
This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization.
If you’re chasing full value—not fast settlements—this one’s for you.
You’ll learn:
Why life impact reviews and story-driven advocacy drive big verdicts
How “On the Verge” became a brand, a mindset, and a podcast
Why BAM (Brand Advantage Monitoring) beats basic attribution
How Danny uses AI and validation to 3X productivity (without risking client care)
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
VIP PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok