
Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes

Jul 3, 2025 • 23min
336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin
Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it.
In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.
What You’ll Learn:
How filing within 72 hours changes everything
How to turn any client into a 10/10 and build bulletproof cases
The T.R.I.A.L. method that exposes defense vulnerabilities before they’re ready
How Andy built a bonus system around verdicts, not just wins
Why short trials lead to bigger outcomes and happier juries
Hit subscribe if you like what you hear.
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Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 26, 2025 • 31min
335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling
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When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork.
Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people.
In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.
What You’ll Learn:
How to identify and overcome the hidden bottlenecks slowing your growth
Why building your own solutions can give you an edge competitors can’t match
The role of AI in freeing your team—and your time—to focus on clients
How to align your marketing, technology, and vision to hit your biggest goals
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 19, 2025 • 32min
334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader
Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning.
What You’ll Learn:
Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues.
Where to invest in intake for the best ROI.
How more calls can double your signed cases.
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 17, 2025 • 55min
333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny
We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short.
In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strategies you can act on now.
UP NEXT: AI Optimization for Lawyers: Search Has Changed. Most PI Firms Haven’t.
If your firm doesn’t have a plan to adapt to AI-driven search, it won’t be long before the flow of signed cases dries up.
Date: June 24, 2025
Time: 12 PM - 1 PM CST
WHERE: Rankings.io/Webinars
Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.
Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 12, 2025 • 41min
332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill
Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again.
As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation.
If you’re serious about scaling, this is a blueprint you can’t ignore.
You’ll learn:
Why most firms stall at 7 or 8 figures—and how to break through
How brand can attract not just clients, but elite trial lawyers
The overlooked power of streaming ads (for pennies per view)
What “unreasonable success” actually takes—and why it’s worth it
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Jun 5, 2025 • 30min
331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel
What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad.
Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing.
This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization.
If you’re chasing full value—not fast settlements—this one’s for you.
You’ll learn:
Why life impact reviews and story-driven advocacy drive big verdicts
How “On the Verge” became a brand, a mindset, and a podcast
Why BAM (Brand Advantage Monitoring) beats basic attribution
How Danny uses AI and validation to 3X productivity (without risking client care)
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
VIP PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

May 29, 2025 • 35min
330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm
Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him.
Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows.
In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO unlocked massive growth. We dive into EOS, hiring unicorn leaders, and the exact KPIs he tracks daily.
Want to go from lawyering to leading? Start here.
You’ll learn:
The power of a culture officer (and how Disney inspired his firm’s vibe)
How data revealed slip-and-falls were more profitable than car crashes
The “Desert Island KPIs” every PI CEO should know
How Craig hires, motivates, and builds systems that scale
If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 VIP Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

May 27, 2025 • 59min
329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi
Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low.
UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar
WHEN: Thursday, May 29th from 12:00–1:00 PM CST,
WHERE: Rankings.io/Webinars
We’re breaking down exclusive research from nearly 300 attorneys and legal professionals so you can:
Discover the top-performing digital marketing channels for law firms
Understand how to navigate budgeting challenges and shifting ad spend
Learn what’s holding firms back—and how to avoid the same mistakes
See how legal marketers are adapting to market changes
Get expert recommendations to future-proof your firm’s marketing
Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm.
Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

May 22, 2025 • 22min
328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm
Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon.
Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling.
If you’re ready to master high-stakes cases and high-efficiency operations, don’t miss this episode.
You’ll learn:
How Jon’s firm routinely settles auto cases in under 60 days
The strategy behind Kentucky’s "Truck Talk" media takeover
Why niche branding (SemiJustice.com) beats broad appeal
How Jon trains young attorneys to deliver seven-figure outcomes
If you like what you hear - we do this every week.
Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe.
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

May 15, 2025 • 32min
327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans
Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.
In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in.
PIMCON 2025 Tickets On Sale Now. Get yours today!
We discuss:
How a “spiritual conflict” at his old firm launched Rudin Law
The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy
Building systems and scaling with nearshore staff and AI (without losing quality)
Why batching content and dressing like Moses gets better ROI than bland holiday posts
The tools Lee swears by for medical summaries, demand letters, and client comms
Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.”
Rudin Law: Website | Instagram | YouTube
Lee Rudin: LinkedIn
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok
Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect