Personal Injury Mastermind

What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing. This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization. If you’re chasing full value—not fast settlements—this one’s for you. You’ll learn: Why life impact reviews and story-driven advocacy drive big verdicts How “On the Verge” became a brand, a mindset, and a podcast Why BAM (Brand Advantage Monitoring) beats basic attribution How Danny uses AI and validation to 3X productivity (without risking client care) If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   VIP PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows. In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO unlocked massive growth. We dive into EOS, hiring unicorn leaders, and the exact KPIs he tracks daily. Want to go from lawyering to leading? Start here. You’ll learn: The power of a culture officer (and how Disney inspired his firm’s vibe) How data revealed slip-and-falls were more profitable than car crashes The “Desert Island KPIs” every PI CEO should know How Craig hires, motivates, and builds systems that scale If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 VIP Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT:  The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io/Webinars  We’re breaking down exclusive research from nearly 300 attorneys and legal professionals so you can: Discover the top-performing digital marketing channels for law firms Understand how to navigate budgeting challenges and shifting ad spend Learn what’s holding firms back—and how to avoid the same mistakes See how legal marketers are adapting to market changes Get expert recommendations to future-proof your firm’s marketing Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Register now at rankings.io/webinars to secure your spot and get an inside look at the future of legal marketing. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling. If you’re ready to master high-stakes cases and high-efficiency operations, don’t miss this episode. You’ll learn: How Jon’s firm routinely settles auto cases in under 60 days The strategy behind Kentucky’s "Truck Talk" media takeover Why niche branding (SemiJustice.com) beats broad appeal How Jon trains young attorneys to deliver seven-figure outcomes If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in. PIMCON 2025 Tickets On Sale Now. Get yours today! We discuss: How a “spiritual conflict” at his old firm launched Rudin Law The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy Building systems and scaling with nearshore staff and AI (without losing quality) Why batching content and dressing like Moses gets better ROI than bland holiday posts The tools Lee swears by for medical summaries, demand letters, and client comms Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.” Rudin Law: Website | Instagram | YouTube Lee Rudin: LinkedIn  Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures.  You'll discover: Why cluttered creative kills your ROI before anyone sees your board How to secure premium placements without premium prices The strategic advantage of right-hand reads that most firms miss Why digital boards rarely deliver the value they promise Smart attribution tactics beyond generic 800-numbers Negotiation secrets to outmaneuver competitors for top locations If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our survey. 

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.” You’ll learn: How surprise and delight marketing actually drives intake The 3:1 team structure that keeps clients informed and happy Why one-time gifts can create lifetime value How Sam achieves a 6.5-month case timeline without cutting corners If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy. Just hit subscribe/follow. PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our listener survey.

A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age If your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan Mosby joins Chris to reveal the strategic shifts needed to maintain visibility as users increasingly rely on AI for decision-making. From structured data essentials to review optimization tactics, this comprehensive guide gives you the exact framework to thrive in the new search reality. Key insights: How to conduct keyword research for both traditional search and AI engines Why structured data (schema markup) is now more critical than ever for visibility The shift from keyword density to writing from firsthand experience Building authority through third-party sites that AI engines reference How to optimize video content with dedicated pages and proper schema Strategic review acquisition to rank for "best attorney" searches Monitoring and updating content at the right frequency based on practice area The unexpected importance of Wikipedia and Reddit for AI search visibility Guest Details Logan Mosby is the Director of SEO at Rankings.io, where he oversees high-impact strategies for competitive law firms across the country. With over a decade of experience in technical SEO, content strategy, and local search optimization, Logan specializes in data-driven approaches that maximize visibility and revenue. LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.In this episode of Personal Injury Mastermind,  AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.Key insights: Why the brothers prioritized bottom-of-funnel leads before brand building Creating a custom Salesforce ecosystem that drives better decisions faster Implementing a baseball-inspired "WAR" performance metric for attorneys How they're integrating AI across every aspect of their practice The spite-driven NFL lawsuit that launched their firm PIMCON 2025 Tickets On Sale Now: Get yours today!Help shape the future of PIM, take the quick survey here.Guest DetailsAJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations. Bruning Law Firm: Website | Instagram Ryan Bruning: LinkedIn AJ Bruning: LinkedIn Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

PIMCON 2025 Tickets On Sale Now —> Get yours today!When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area.Your personal injury practice has already built the foundation for mass tort success. In this episode of Personal Injury Mastermind, we deliver a crash course in mass tort litigation from the experts at MTMP. From leveraging your existing client relationships to understanding the collaborative nature of MDL leadership, these insights will help you navigate the transition from single-event cases to nationwide litigation. If you're considering adding this lucrative practice area but unsure where to start, this episode is your roadmap.Key insights: Why your current PI client base is already a gold mine for mass tort opportunities The critical differences in case management when handling thousands vs. dozens of clients How to implement a "bucket system" that organizes cases by stage for maximum efficiency The two non-negotiable elements every mass tort case needs: Product ID and Proof of Injury Why collaboration (not competition) is the key to success in the mass tort community How to position yourself for leadership opportunities even as a newcomer to the space The hottest emerging mass tort opportunities that attorneys should be watching today Guest DetailsMike Papantonio: Founder of Mass Torts Made Perfect, is a legal titan who has helped secure more than $80 billion in verdicts and settlements.Sharon Boothe: Vice President of Programs at Mass Torts Made Perfect, overseeing the entire MTMP portfolio including live seminars, monthly webinars, and the MTMP Connect Paralegal College. Ava Cavaco: Attorney at Nigh Goldenburg Raso & Vaughn specializing in personal injury, medical malpractice, mass torts, and medical device litigation. A former healthcare administrator and first-generation college student from Hawaii, Ava also teaches Torts as an adjunct professor at Mitchell Hamline School of Law.Alex Parker: Associate Attorney at Flint Cooper representing thousands of individuals harmed by pharmaceutical negligence. Alex brings a diverse background including complex commercial litigation, products liability, and personal injury defense to his mass tort practice.Ashley Owens: President of the Personal Injury Mastermind Conference (PIMCON), networking expert, and personal branding strategist. Ashley is known for her expertise in connecting professionals and enhancing their networks through her roles as a TV host, speaker, and educator at Temple University.Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect