Personal Injury Mastermind w/ Chris Dreyer

When a call hits Rob Levine’s firm, it’s instantly scrubbed against the CRM, classified as a lead, vendor, or existing client, and routed to the right person based on case type and closing performance. Nothing is random. And nothing touches intake unless it’s worth closing. In this episode, Rob breaks down how his firm handles massive lead volume without leaks by using performance-based routing, real-time system logic, and a first-call-close mentality that treats intake like sales, not reception. You'll learn: Why Rob refuses to route calls evenly—and how reps are ranked instead. How he automatically separates new leads, vendors, and existing clients. Why you should never put intake calls on hold. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Most firms see market shifts as a threat. Michael Steinger sees them as an opportunity. As founding partner of Steinger, Greene & Feiner, he grew from two people answering phones to a 400+ employee, multi-state operation actively acquiring other firms. In this episode, he breaks down why MVA cases aren’t going away, how to enter new markets without bleeding cash for years, and why brand matters more than ever—even when you have capital to spend. You'll learn: Why traditional media like television still works, even in a digital age How to structure an intake team with bilingual support and chase groups What metrics drive expansion decisions and keep office partners accountable in a data-driven firm Why PI firm consolidation is accelerating and how to position your firm as a buyer If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Most firms chase growth by buying more ads. Chris Keller took the opposite path. As CEO of Keller Swan, he rebuilt operations, intake, and leadership systems first, then let marketing amplify what the firm could already handle. The result: 600 signed cases a month across six states without losing control of quality, culture, or profitability. You'll learn: Why fixing intake and operations before increasing demand prevents chaos at scale How data visibility changes decision-making from gut instinct to repeatable execution Why staffing weekends and verification teams reduces falloff more than more leads How leadership growth becomes the real bottleneck once firms pass early traction If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. In this episode, Julian shares how, in an industry where firms fight over the same cases, he has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Listen to the full episode with Julian Gomez on Personal Injury Mastermind, powered by Rankings.io below: Spotify Apple Podcasts Watch the Episodes On YouTube The Julian C. Gomez Law Firm: Website | Instagram If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

What if putting clients first is actually holding your firm back? Brian Beckcom explains why high-performance PI firms scale by prioritizing staff, clarity, and focus before everything else. From focused marketing to disciplined boundaries around time, talent, and cases, this episode challenges a lot of comfortable assumptions—and replaces them with a system that actually works. You'll learn: How getting radically specific about your avatar client shapes marketing, messaging, and case selection Why Brian puts staff first—and how that decision leads to better client treatment Why unscheduled access creates chaos for firms and clients alike How clarity around life, audience, and priorities creates leverage without chasing volume If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it. You'll learn: Why brand recognition matters less than it used to—and how non-branded search now drives decisions How listening to intake recordings exposed exactly where cases were being lost Why Jordan stopped calling it an intake team and started treating it like a sales team How responding faster to chats and web forms increased conversions without more leads Why firms relying on “what’s always worked” are at the biggest risk right now If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Most PI firms don’t lose control because they stop caring or stop trying, they lose control because their systems can’t handle scale. As case volume, headcount, and exposure increase, weak infrastructure shows up fast. In this episode, Brett Schreiber explains how Singleton Schreiber scaled from 40 people to 475+ across seven states without sacrificing intake discipline, trial quality, or the client experience. You’ll learn: Why scaling exposes operational cracks faster than legal mistakes The real risk of adding headcount before systems are ready When C-suite leadership becomes necessary, and why fractional roles matter early How to support elite trial lawyers at scale without turning cases into inventory If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

What if the fastest way to grow wasn’t more volume, but better math? In this episode, Trey Harrell shares how a South Carolina PI firm went from startup mode to sustained, year-over-year revenue growth by focusing on the right cases, not all of them. No big-firm playbook. No land-grab strategy. Just clear positioning, disciplined intake, and an incremental scale that actually held. You’ll learn: Why capturing a fraction of available PI cases can still produce seven figures How Trey thought about growth before spending heavily on marketing The role intake discipline played in early survival, and later scale How local relationships quietly fueled multi-office expansion If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org⁠ Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok

Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it. Learn: How AI overviews and LLMs prioritize structured content, local data, and entity signals Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion When Performance Max works as a compounding channel — and when it starts cannibalizing real demand How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

James Helm, a personal injury attorney and marketing expert known for the Top Dog brand, dives deep into the complexities of scaling marketing efforts. He reveals how spending dynamics shift dramatically as budgets grow, highlighting the integration of brand and performance marketing. Helm shares insights on recognizing true brand demand, the importance of memorable trade names, and the impact of omnipresence in advertising. He emphasizes hiring creative thinkers over traditional managers to drive successful marketing initiatives.