

Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books

Nov 20, 2025 • 19min
366. How Winning Big Builds Your Case Pipeline w/ Jon Davidi of Panish Shea Ravipudi
Jon Davidi, a trial attorney at Panish Shea Ravipudi LLP, shares his insights on leveraging courtroom victories for future success. He emphasizes that verdicts build reputation faster than advertising, and explains how confidence and data-driven strategies help attorneys ask for significant settlements. Jon also discusses the importance of community trust, cultivating relationships for referrals, and the role of mock trials in gaining courtroom comfort. His approach not only enhances case pipelines but also fosters mentorship within the legal community.

Nov 18, 2025 • 12min
365. Toolkit: Why Clients Drop Before Intake w/ Daniel Steinberg
Your ad dollars are working — your intake isn’t. Most clients fall through the cracks before your team ever calls them back. Daniel Steinberg built Lawbrokr to fix that, replacing generic contact forms with guided, personalized funnels that educate, prequalify, and convert. The result: higher trust, better data, and more signed clients from the same traffic.
You’ll learn:
Why static forms lose 97% of potential clients
How small design cues from consumer apps can boost intake engagement
Gamified, mobile-style flows that feel human, not bureaucratic
Automation that follows up before your staff even picks up the phone
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Nov 13, 2025 • 45min
364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote
Ross Cellino, a veteran personal injury attorney and marketing pioneer, shares the secrets behind building a billion-dollar law brand. He reveals how niche marketing and unforgettable jingles secured his firm’s legacy. Cellino discusses the importance of strategic advertising, including billboards and memorable phone numbers, that outshined competitors. He also emphasizes the evolution of marketing, balancing traditional media with modern tactics like podcasts, and how brand recognition leads to big-case opportunities.

Nov 10, 2025 • 43min
363. BONUS: The AI Feedback Loop: How Search Engines Learn Who You Are (Webinar Replay)
AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are.
In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced.
Learn:
How to build clear site structure with subfolders, hierarchy, and strong internal links
Improve visibility by fixing what matters most in your Core Web Vitals
Simplify schema by knowing where to place it, what to mark up, and how to link profiles
Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Nov 6, 2025 • 32min
362. Big Verdicts + Billion-Dollar Brand: NIL, Intake, and Trucking Trials w/ Digger Earles
Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.
You’ll learn:
How to turn courtroom wins into peer referrals (and long-term B2B leverage)
Using name, image, and likeness to create instant B2C credibility
Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise
The settlement-committee system that pushes past “good enough” offers
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Nov 4, 2025 • 17min
361. Toolkit: Lead Leaks in PI Firms: Where They Start and How to Fix Them
Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have.
You’ll learn:
The unseen reasons firms lose qualified leads before they hit the CRM
The “one call close” mindset that stops giving clients homework
Why call auditing and AI tools are changing intake accountability
How recognizing your best calls can motivate—and multiply—wins
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 30, 2025 • 21min
360. Trial Lawyer’s Guide to Building a National Firm w/ Michael Burg
Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn:
The case selection rules that protect brand, margins, and outcomes
Why trial readiness wins better settlements—and how to signal it to defense
Why experience and focus groups beat verdict reporters for valuing cases
Hiring for trial mindset and keeping top talent through shared success
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM), powered by Rankings.io, is on Instagram | YouTube | TikTok

Oct 23, 2025 • 16min
359. Growth Levers for PI Firms: Get Maximum Value Out of Every Case w/ Ramin Montakab
Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes.
You’ll learn:
The intake habits that raise conversions through empathy
How referrals, SEO, reviews, and social feed each other
Home visits and medical protocols that surface damages others miss
Why thinking in compounding value changes your bottom line
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 21, 2025 • 18min
358. Toolkit: Break into Mass Torts. Partner Smart. Scale Fast. w/ Cason Carter
Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away.
You’ll learn:
How co-counsel structures work (and why the litigating firm matters as much as the tort)
The vendor-vetting basics: references, oversight, ethics checks
How to control affiliate risk and keep messaging inside ethical lines
How to spread your budget across early, mid, and late-stage torts without going all-in on one case type
What realistic timelines look like for mass tort payouts
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 16, 2025 • 20min
357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman
Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power.
You’ll learn:
The marketing shifts that made her firm a household name
How “unwanted” cases turned into a lasting advantage
Why tech is reshaping trial prep behind the scenes
What keeps top talent loyal for decades
The one piece of advice she gives to attorneys going out on their own
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok


