Personal Injury Mastermind

Chris Dreyer, Rankings.io
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Oct 9, 2025 • 23min

355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin

Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI. You’ll learn:  The first move every firm should make before adding PI How to turn personal brand into a client-winning engine The intake standards that protect your reputation from day one The difference between mercenary hires and loyal team players Why moving from tactician to leader is critical for growth If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Oct 2, 2025 • 30min

354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys

Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years You’ll learn:  How to create a brand clients remember Why dominating one channel beats spreading thin The role of reviews and referrals in compounding growth How culture and hiring fuel scalability Why vivid vision and measurable goals keep firms on track If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Sep 30, 2025 • 30min

353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases. You’ll learn:  Why TV may not be the crown jewel for PI firms How radio stacks up against streaming for cost and reach The three traits every campaign must have to work What realistic ROI timelines actually look like Why the wrong creative kills results before they start If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Sep 25, 2025 • 19min

352. 4 Steps to Your First $10M Year w/ Jim Hurley

What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year. You’ll learn:  Why every firm needs in-house marketing, no matter the size How intake can make or break your revenue The referral system that generates over 50% of new cases Tech and database strategies that keep your name top of mind If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Sep 18, 2025 • 35min

351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay

Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore. This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We discuss: How one idea at PIMCON became a movement The billboard and bus wrap strategy (with real numbers) Why branding for ego can still pay off in ROI How side projects like books and podcasts amplify reputation The long-term game behind “instant” success PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Sep 15, 2025 • 46min

350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow. Learn: How AI pulls (and misreads) your firm’s online data Why inconsistent names, addresses, and reviews can kill visibility The role of Reddit, Quora, and PR in shaping what AI says about you The content structures that LLMs actually reward PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Sep 11, 2025 • 29min

349. Mass Torts Without the Overhead w/ Gregg Goldfarb

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss. In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets. You’ll learn: Why case acquisition beats rolling the dice on $50,000 ad buys How diversification keeps your portfolio (and cash flow) safe The power of spotting emerging torts—before they explode Why outsourcing might be your biggest growth lever How to choose referral partners that actually deliver If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Sep 4, 2025 • 18min

348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball. You’ll learn: The intake shift that increased signed cases ~25% without extra ad spend. How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next. Turning client experience into a marketing channel (reviews, returns, and referrals). If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Aug 28, 2025 • 24min

347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI. In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law: Proof of Expertise: Books and a podcast that educate clients while closing cases. Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers. Proof of Leadership: Financial transparency that keeps attorneys loyal for decades. If you want to stand out in trucking — or any PI niche — this episode is your roadmap. You’ll learn: Why consumer-focused content builds trust faster than referrals. How non-revenue hires like social workers can change case outcomes. The leadership framework that keeps your team invested long-term. If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Aug 26, 2025 • 18min

346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers. Kara explains: Why niche authority books beat generic guides for proof, follow-up, and lead capture. The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee. The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment). Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases. VIP PIMCON Tickets:  Pimcon.org Open Fortune Exclusive Discount: openfortune.com/pim  Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

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