

Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books

Oct 23, 2025 • 16min
359. Growth Levers for PI Firms: Get Maximum Value Out of Every Case w/ Ramin Montakab
Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes.
You’ll learn:
The intake habits that raise conversions through empathy
How referrals, SEO, reviews, and social feed each other
Home visits and medical protocols that surface damages others miss
Why thinking in compounding value changes your bottom line
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 21, 2025 • 18min
358. Toolkit: Break into Mass Torts. Partner Smart. Scale Fast. w/ Cason Carter
Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away.
You’ll learn:
How co-counsel structures work (and why the litigating firm matters as much as the tort)
The vendor-vetting basics: references, oversight, ethics checks
How to control affiliate risk and keep messaging inside ethical lines
How to spread your budget across early, mid, and late-stage torts without going all-in on one case type
What realistic timelines look like for mass tort payouts
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 16, 2025 • 20min
357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman
Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power.
You’ll learn:
The marketing shifts that made her firm a household name
How “unwanted” cases turned into a lasting advantage
Why tech is reshaping trial prep behind the scenes
What keeps top talent loyal for decades
The one piece of advice she gives to attorneys going out on their own
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 13, 2025 • 35min
356. BONUS: AI-Power Your Law Firm’s Reputation on Google, Yelp, AVVO, and more (Webinar Replay)
AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online.
Learn:
Which review platforms LLMs lean on, and how to prioritize them
Why Yelp reviews get hidden and how to improve what sticks
How to run ongoing review campaigns without tripping platform filters
What “brand consistency everywhere” really means
How authentic responses, detailed stories, and photos make your reviews more valuable to AI
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 9, 2025 • 23min
355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin
Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.
You’ll learn:
The first move every firm should make before adding PI
How to turn personal brand into a client-winning engine
The intake standards that protect your reputation from day one
The difference between mercenary hires and loyal team players
Why moving from tactician to leader is critical for growth
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Oct 2, 2025 • 30min
354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys
Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years
You’ll learn:
How to create a brand clients remember
Why dominating one channel beats spreading thin
The role of reviews and referrals in compounding growth
How culture and hiring fuel scalability
Why vivid vision and measurable goals keep firms on track
If you like what you hear, hit subscribe. We do this every week.
VIP PIMCON Tickets: Pimcon.org
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 30, 2025 • 30min
353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner
PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.
You’ll learn:
Why TV may not be the crown jewel for PI firms
How radio stacks up against streaming for cost and reach
The three traits every campaign must have to work
What realistic ROI timelines actually look like
Why the wrong creative kills results before they start
If you like what you hear, hit subscribe. We do this every week.
VIP PIMCON Tickets: Pimcon.org
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 25, 2025 • 19min
352. 4 Steps to Your First $10M Year w/ Jim Hurley
What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year.
You’ll learn:
Why every firm needs in-house marketing, no matter the size
How intake can make or break your revenue
The referral system that generates over 50% of new cases
Tech and database strategies that keep your name top of mind
If you like what you hear, hit subscribe. We do this every week.
VIP PIMCON Tickets: Pimcon.org
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 18, 2025 • 35min
351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay
Coasting is comfortable — until it isn’t.
After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.
This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice.
We discuss:
How one idea at PIMCON became a movement
The billboard and bus wrap strategy (with real numbers)
Why branding for ego can still pay off in ROI
How side projects like books and podcasts amplify reputation
The long-term game behind “instant” success
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 15, 2025 • 46min
350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)
AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help.
In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow.
Learn:
How AI pulls (and misreads) your firm’s online data
Why inconsistent names, addresses, and reviews can kill visibility
The role of Reddit, Quora, and PR in shaping what AI says about you
The content structures that LLMs actually reward
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok


