

Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books

Oct 9, 2025 • 23min
355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin
Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.
You’ll learn:
The first move every firm should make before adding PI
How to turn personal brand into a client-winning engine
The intake standards that protect your reputation from day one
The difference between mercenary hires and loyal team players
Why moving from tactician to leader is critical for growth
If you like what you hear, hit subscribe. We do this every week.
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Oct 2, 2025 • 30min
354. 10 Steps to Explosive PI Firm Growth (From an Inc. 5000 Firm Owner) w/ Brandon Dawson, The Thumbs Up Guys
Brandon Dawson, founding partner of Miller, Dawson, Sigal & Ward — better known as the Thumbs Up Guys — shares the 10 steps that took his South Carolina firm from a four-partner startup to an Inc. 5000 honoree with 279% growth in just three years
You’ll learn:
How to create a brand clients remember
Why dominating one channel beats spreading thin
The role of reviews and referrals in compounding growth
How culture and hiring fuel scalability
Why vivid vision and measurable goals keep firms on track
If you like what you hear, hit subscribe. We do this every week.
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Sep 30, 2025 • 30min
353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner
PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.
You’ll learn:
Why TV may not be the crown jewel for PI firms
How radio stacks up against streaming for cost and reach
The three traits every campaign must have to work
What realistic ROI timelines actually look like
Why the wrong creative kills results before they start
If you like what you hear, hit subscribe. We do this every week.
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Sep 25, 2025 • 19min
352. 4 Steps to Your First $10M Year w/ Jim Hurley
What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year.
You’ll learn:
Why every firm needs in-house marketing, no matter the size
How intake can make or break your revenue
The referral system that generates over 50% of new cases
Tech and database strategies that keep your name top of mind
If you like what you hear, hit subscribe. We do this every week.
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Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 18, 2025 • 35min
351. Stop Coasting. Start Creating. It’s Never Too Late. w/ Manny Ibay
Coasting is comfortable — until it isn’t.
After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.
This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice.
We discuss:
How one idea at PIMCON became a movement
The billboard and bus wrap strategy (with real numbers)
Why branding for ego can still pay off in ROI
How side projects like books and podcasts amplify reputation
The long-term game behind “instant” success
PIMCON 2025 Tickets On Sale Now. Get yours today!
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Sep 15, 2025 • 46min
350. BONUS: Local AI SEO — How to Stay Visible as Search Shifts (Webinar Replay)
AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help.
In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow.
Learn:
How AI pulls (and misreads) your firm’s online data
Why inconsistent names, addresses, and reviews can kill visibility
The role of Reddit, Quora, and PR in shaping what AI says about you
The content structures that LLMs actually reward
PIMCON 2025 Tickets On Sale Now. Get yours today!
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Sep 11, 2025 • 29min
349. Mass Torts Without the Overhead w/ Gregg Goldfarb
What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants?
Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss.
In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets.
You’ll learn:
Why case acquisition beats rolling the dice on $50,000 ad buys
How diversification keeps your portfolio (and cash flow) safe
The power of spotting emerging torts—before they explode
Why outsourcing might be your biggest growth lever
How to choose referral partners that actually deliver
If you like what you hear, hit subscribe. We do this every week.
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Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Sep 4, 2025 • 18min
348. The Client-First Strategy Behind 25% More Personal Injury Cases w/ Monty Cain
Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.
You’ll learn:
The intake shift that increased signed cases ~25% without extra ad spend.
How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next.
Turning client experience into a marketing channel (reviews, returns, and referrals).
If you like what you hear, hit subscribe. We do this every week.
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Aug 28, 2025 • 24min
347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig
Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.
In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:
Proof of Expertise: Books and a podcast that educate clients while closing cases.
Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.
Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.
If you want to stand out in trucking — or any PI niche — this episode is your roadmap.
You’ll learn:
Why consumer-focused content builds trust faster than referrals.
How non-revenue hires like social workers can change case outcomes.
The leadership framework that keeps your team invested long-term.
If you like what you hear, hit subscribe. We do this every week.
VIP PIMCON Tickets: Pimcon.org
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Aug 26, 2025 • 18min
346. Bonus: Books Into Cases - Education Marketing for PI Firms w/ Kara Prior
Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers.
Kara explains:
Why niche authority books beat generic guides for proof, follow-up, and lead capture.
The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee.
The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment).
Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases.
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