Personal Injury Mastermind w/ Chris Dreyer

Chris Dreyer, Rankings.io

Episodes

Mentioned books

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Nov 13, 2025 • 45min

364. Ross Cellino, The Godfather of Legal Marketing: PIMCON Keynote

Ross Cellino, a veteran personal injury attorney and marketing pioneer, shares the secrets behind building a billion-dollar law brand. He reveals how niche marketing and unforgettable jingles secured his firm’s legacy. Cellino discusses the importance of strategic advertising, including billboards and memorable phone numbers, that outshined competitors. He also emphasizes the evolution of marketing, balancing traditional media with modern tactics like podcasts, and how brand recognition leads to big-case opportunities.
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Nov 10, 2025 • 43min

363. BONUS: The AI Feedback Loop: How Search Engines Learn Who You Are (Webinar Replay)

AI won’t recommend what it can’t read. Schema, speed, and site structure are the signals that teach search engines (and LLMs) who you are.  In this webinar replay, Rankings.io’s technical SEO specialists Nikolai Hernandez and Eric Thedy show how clean subfolders, purposeful internal links, Core Web Vitals, and precise schema markup create an AI-friendly footprint that gets crawled, understood, and surfaced. Learn: How to build clear site structure with subfolders, hierarchy, and strong internal links Improve visibility by fixing what matters most in your Core Web Vitals Simplify schema by knowing where to place it, what to mark up, and how to link profiles  Why you should confirm results with heatmaps and analytics to spot and fix crawl or UX issues Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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Nov 6, 2025 • 32min

362. Big Verdicts + Billion-Dollar Brand: NIL, Intake, and Trucking Trials w/ Digger Earles

Big verdicts grab headlines—but they don’t build billion-dollar brands. Digger Earles reveals how discipline, data, and brand strategy power Laborde Earles’ growth across Louisiana. From leveraging NIL partnerships for instant credibility to intake systems that close 95% of wanted leads, every move connects trial results to market dominance.  You’ll learn: How to turn courtroom wins into peer referrals (and long-term B2B leverage) Using name, image, and likeness to create instant B2C credibility Intake that performs: openers/closers, on-call lawyer assists, and scheduled client touchpoints that reduce inbound noise The settlement-committee system that pushes past “good enough” offers If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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Nov 4, 2025 • 17min

361. Toolkit: Lead Leaks in PI Firms: Where They Start and How to Fix Them

Every firm loses good cases, they just don’t know it. David Haskins, president of SPEED AI, reveals where those hidden “lead leaks” start and how to fix them before opportunity slips away. From bias at the intake desk to systems that never catch mistakes, David explains what the best firms are doing to convert more of the leads they already have. You’ll learn:  The unseen reasons firms lose qualified leads before they hit the CRM The “one call close” mindset that stops giving clients homework Why call auditing and AI tools are changing intake accountability How recognizing your best calls can motivate—and multiply—wins If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Oct 30, 2025 • 21min

360. Trial Lawyer’s Guide to Building a National Firm w/ Michael Burg

Michael Burg lays out how a personal injury law firm built on specialization, selectivity, and courtroom readiness expanded to multiple states and crossed $2B in results without sacrificing quality or purpose. You’ll learn: The case selection rules that protect brand, margins, and outcomes  Why trial readiness wins better settlements—and how to signal it to defense Why experience and focus groups beat verdict reporters for valuing cases Hiring for trial mindset and keeping top talent through shared success If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM), powered by Rankings.io, is on Instagram | YouTube | TikTok
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Oct 23, 2025 • 16min

359. Growth Levers for PI Firms: Get Maximum Value Out of Every Case w/ Ramin Montakab

Small details often decide how much a client truly recovers. Ramin Montakab shows how five simple shifts—brand, channels, audits, team, and compounding value—can add thousands to every case. From intake built on empathy to home visits that uncover overlooked damages, he highlights the overlooked strategies that change case outcomes. You’ll learn:  The intake habits that raise conversions through empathy How referrals, SEO, reviews, and social feed each other Home visits and medical protocols that surface damages others miss Why thinking in compounding value changes your bottom line If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Oct 21, 2025 • 18min

358. Toolkit: Break into Mass Torts. Partner Smart. Scale Fast. w/ Cason Carter

Mass torts don’t have to mean new hires, new overhead, or taking on risk alone. Cason Carter, CEO of Broughton Partners, pulls back the curtain on how firms are entering mass torts without ballooning overhead. From co-counsel structures to vendor oversight and budget discipline, he highlights the hidden pitfalls that trip up most firms — and the strategies that keep cases, and dollars, from slipping away.  You’ll learn:  How co-counsel structures work (and why the litigating firm matters as much as the tort) The vendor-vetting basics: references, oversight, ethics checks How to control affiliate risk and keep messaging inside ethical lines How to spread your budget across early, mid, and late-stage torts without going all-in on one case type What realistic timelines look like for mass tort payouts If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Oct 16, 2025 • 20min

357. Inside a $1B Legacy PI Firm: How Innovation Keeps You on Top w/ Michele Mirman

Building a PI firm that lasts takes more than verdicts — it takes vision. Michele Mirman, founder of Mirman, Markovits & Landau, P.C., has led her firm to over $1B in recoveries while staying at the cutting edge of marketing, tech, and trial strategy. She shares the overlooked moves that kept her firm at the top: from marketing plays most lawyers ignore to the way she structures her team for staying power. You’ll learn:  The marketing shifts that made her firm a household name How “unwanted” cases turned into a lasting advantage Why tech is reshaping trial prep behind the scenes What keeps top talent loyal for decades The one piece of advice she gives to attorneys going out on their own If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Oct 13, 2025 • 35min

356. BONUS: AI-Power Your Law Firm’s Reputation on Google, Yelp, AVVO, and more (Webinar Replay)

AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online. Learn: Which review platforms LLMs lean on, and how to prioritize them Why Yelp reviews get hidden and how to improve what sticks How to run ongoing review campaigns without tripping platform filters What “brand consistency everywhere” really means How authentic responses, detailed stories, and photos make your reviews more valuable to AI Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
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Oct 9, 2025 • 23min

355. The Attorney’s Quick Start Guide to PI: Marketing and Talent w/ Parag Amin

Breaking into personal injury isn’t about luck — it’s about trust, strategy, and talent. Parag Amin, founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI. You’ll learn:  The first move every firm should make before adding PI How to turn personal brand into a client-winning engine The intake standards that protect your reputation from day one The difference between mercenary hires and loyal team players Why moving from tactician to leader is critical for growth If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

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